Research and strategy are the building blocks of successful marketing and advertising efforts, and no one knows it all better than Megan Averell, founder of The Insight Inn.
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In this 55 minute episode of Ad Chatter, Megan and I talk about:
- The importance of going out and talking to consumers “in the wild”
- How consumers’ attitudes have changed during the pandemic
- Why one brand discovered the wrong way to “surprise and delight” customers
- How to make focus groups more productive
- Whether advertising in the Super Bowl is a good investment
- The easiest way to do research on a limited budget
