According to The Sun News, high energy prices and economic uncertainties – combined with fewer state marketing dollars for the Grand Strand – present the Myrtle Beach Area Chamber of Commerce with significant challenges for the 2006 summer vacation season.
The chamber, the area’s main tourism promoter, is trying to grow the number of visitors from 14 million to 20 million. Perhaps a new branding campaign–the first created by a professional advertising team instead of inhouse–will help.
Strangely enough, the chamber turned to Lindsay, Stone & Briggs of Madison, Wis. for the campaign, instead of utilizing a Palmetto State firm.
[via AdPunch]
