Adpulp

Advertising News and Know-How

You are here: Home / Celebrity Endorsement / Golf Gets Into The Swing Of Things

By

Golf Gets Into The Swing Of Things

Michelle Wie brings a refreshing, youthful energy to the world of golf. Kia wants to bring that same kind of energy to the automotive world. So, they hired Wie as a sponsor.

The music in this spot is “Pro Nails,” from Kid Sister.
Kia agency David&Goliath enlisted Anonymous Content director Mark Romanek and Spotwelders editor Michael Heldman to help produce the commercial.

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.