Smirnoff, the world’s No. 1 vodka, is partnering with Madonna, the world’s No. 1 celebrity chameleon and endurance athlete, in a partnership that kicks off with an international contest to find the best dancer in the world to join her next tour.
To enter, hopefuls must submit a 60-second dance video between August 18, 2011 and October 10, 2011 to Smirnoff.com. Semi-finalists will be flown to audition in front of Madonna, and the last dancer standing will join Madonna on her next tour as one of her dancers.
Revellers worldwide are also invited to participate in the Smirnoff Nightlife Exchange Project by contributing ideas on what makes their local nightlife distinct.