For once, the big game was much much better than the commercials. Some second half ad rankings... Winners: Cars.com "head shrinker" Vitamin Water "Shaq horseback" Hyundai "reveal" Bud Light "Will Ferrell" Amp Energy Drink "nipple charge" Losers: Ice Breakers "Carmen Electra" E*Trade "baby talk" One of the best spots I saw tonight was a local buy from Tobacco Free Florida. I like this spot because it's all concept. …
1st Half 1st Impressions
Winners: Bud Light "cheese wheel" FedEx "pigeons" GMC Yukon "myth of Sisyphus" Garmin "Napoleon" Losers: Toyota "badger" Bud Light "foreign accents" Pepsi "Justin Timberlake promo" Doritos "mousetrap" …
Stock Tip
According to The Wall Street Journal, research from the University of Wisconsin suggests that shares of Super Bowl advertisers tend to outperform the Standard & Poor's 500-stock index in the week after the game. …
Pepsi To Tell Deaf Joke During Super Bowl
It's time to start talking about Super Bowl commercials again. I'm pleased to start that process this year with PepsiCo. Their new production, "Bob's House," will air during the big game. It's a spot where many, especially at a loud party, may think someone hit the Mute button. But they would be wrong. …
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R.I.P., Robert Goulet
Singer Robert Goulet dies in Los Angeles at 73. …
Wieden To Make Job Site Look Good On Super Bowl Monday
In a sign that the more things change, the more they stay the same, Ad Age reminds us the degree of emphasis some brands place on running a winning Super Bowl spot. After a messy split with its previous agency, Cramer-Krasselt, CareerBuilder.com said it has handed its $60 million creative advertising account to Wieden & Kennedy, Portland, Ore. The Chicago-based job website had placed its account into review after …
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Shutout In The 4th
There was no winner in the fourth quarter. It was pretty much one poor spot after the next. Mercifully, it ended on a semi-decent effort from a fan (with an assist from Pytka). [UPDATE] Participants in USA Today's real-time consumer focus group, saw things much differently. They loved the crabs that carry away an ice chest of Bud. The spot which aired at the start of the fourth quarter was the most popular spot of …
Emerald Nuts and Nationwide Get In the Game During 3rd
"Federline...fries!" …
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