What's going on is 10 Vancouver-area Gap stores are offering consumers a credit on any merchandise that goes on sale within 45 days of their purchase. To promote this offer, Gap flipped the script and turned everything in its Robson Street store on its head. There's more information at MySprize.com. [via BrandFreak] …
Millennials Like To Get It Done
Women ages 20 to 30 represent a $54 billion marketing opportunity for packaged goods companies, according to Brandweek. But a study from Information Resources indicates that the shopping habits of this demographic vary significantly from previous generations. Compared to their elders, Millennials tend to use less coupons and circulars. They are also more likely to shop without a budget and make impulse grocery …
The Pig Kisses It Better
When you work on a retail account, you have to drive traffic, especially around high volume holidays. Price promotions is one way to go, but price-driven appeals can become awfully expected. Speaking of expected, here's a bunch of lame pickup lines... Okay, so Piggly Wiggly, a.k.a. "The Pig" injects a little surprise and some sophomoric humor--something common to beer commercials, but for frozen turkeys, not so …
Spotlight On NW Creative: Pop Up Retail In The Pearl
Willsonville-based online show merchant, Solestruck, is now doing business face-to-face in Portland's trendy Pearl District. According to The Oregonian, Bryce Morrow, Solestruck's director of operations, saw unexpected opportunity in Portland's retail vacancies, now at 8 percent. "We wouldn't have done this type of thing two years ago," he said. "In another two to five years, I don't think this opportunity would be …
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Digital Disruption Du Jour: New Best Sellers In Hardback Only $9
"Ford County is the best writing that John Grisham has ever done." -Pat Conroy Wal-Mart and Amazon are slashing prices on soon to be released hardcover editions of some of the holiday season's potential best sellers, offering them online for $8.99 apiece, according to The New York Times. The titles affected include Sarah Palin's memoir, "Going Rogue"; John Grisham's short-story collection, "Ford County"; Stephen …
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Integrated Marketing Is The Real Deal
Once upon a time, retail advertising or what's now often called "shopper marketing" (for reasons unknown), used to take a back seat to brand-building ideas, but that's changing. According to Ad Age, P&G is one of the companies busy changing the score. If it doesn't work at the store, it's no longer a good marketing idea for Procter & Gamble Co., which increasingly is driving home this concept, known as "store back," …
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London Agency Takes It To The Street
Pop-up retail has been an interesting trend for the past few years. Now, thanks to London's RKCR/Y&R, the concept is being stretched considerably (to include service providers). Ad Age and Shots are both featuring stories about the agency's one-week pop-up agency experiment in its local Camden neighborhood. Here's a passage from the Shots piece: Camden is a great home for the agency. With some iconic businesses from …
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Puma Shows Its Retail Face
Do you ever enter a hip retail store and the people working there look like they just stepped from the pages of a fashion mag, and you think you could never talk to them, because they're too damn pretty? Well, PUMA wants to make the hotties in their stores more available to you. For instance, Jessica in New York City's Union Square store will help find you a timepiece or pair of running shoes, but she has her own …