According to Ad Age, the recession isn't killing media, the internet is. That's the trade mag's takeaway from a new Booz & Company survey that found 57% of media execs believe that "deep-seated industry shifts," aka the internet, are more likely the reason for the current economic "malaise" than the recession. This led me to poke around the Booz & Co. site, where I found the following paragraph in a text-heavy PDF on …
Digital Isn’t Madison Avenue’s Undoing, It’s Just The Latest And Most Blatant Challenger
From the perspective of serial entrepreneur Jeff Bussgang, a partner at Flybridge Venture Capital in Boston, traditional advertising as embodied by fictional characters in AMC's hit show Mad Men are true relics, with little chance at ever again exuding the kind of swagger we see in Don Draper. Writing in BusinessWeek, Bussgang argues: With the rampant digitization of advertising and the explosive growth of …
An Editor Focuses On His Customers And Wins
We've published a ton of posts here about the need for marketers to realize they're in the media business today. Here's one about a media company realizing that they're in marketing. John Yemma, Editor of The Christian Science Monitor, in a guest editorial on PaidContent says: What we're learning is that the key to building and keeping traffic is far more prosaic than multimedia and sharing buttons. It rests on …
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Iain Tait, Free-Range Idea Farmer
You may have heard, Iain Tait is leaving Poke/London for Wieden+Kennedy/Portland. In his new position Tait will be top digital dog at an agency reared on TV, and one that's been slow to pick up the digital ball. If this article by Tait in New Media Age is any indication, he wants to bring new ways of working on ideas to the global super shop. If we want to create provocative, challenging and culturally relevant …
Brand Loyalty Is Tough To Measure, Until You Convert It Into Sales
James Cherkoff of Modern Marketing has a new and interesting take on David Ogilvy's admonition, "We sell, or else." That most crucial aspect of markets and marketing, the Point-Of-Purchase (P-o-P) is changing quickly and in some very surprising ways. In doing so, this shift is throwing light on some long-standing weaknesses of the marketing industry, whilst throwing down new challenges. Even the forward-looking …
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Not Your Father’s Creative Execution
Buick's new interactive campaign, The New Class of World Class, created by MacLaren MRM in partnership with Motion Theory and interactive studio Jam 3, aims to introduce Buick's new design philosophy to a young, sophisticated audience. Unbelievably, the project was completed in just over three weeks. Adrian Belina, Creative Director, Jam 3 says, "To create the site, we had access to GM's still photographs and no …
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Digi Dollars
Forbes is reporting that spending on digital advertising will surpass spending on print in 2010. Of the $368 billion marketers plan to spend this year, 32.5% will go toward digital; 30.3% to print. Digital spending includes e-mail, video advertising, display ads and search marketing. "It's a watershed moment," says the study's lead author, Outsell vice president Chuck Richard. Outsell's annual advertising and …
Listening To The Listeners
Stephen Landau, a partner at Substance and his friend Peter Yesawich, Jr. of Digital Buzz Blog recently spoke to a group of journalism students at University of Oregon about where digital is headed. U of O student, Isaac Viel wisely got the two gentlemen to speak on camera about the topic, as well. Interview with Stephen Landau of Substance from Isaac Viel on Vimeo. Interview with Peter Yesawich Jr. from Isaac Viel …