Scott Lindenbaum is VP, Director of Digital Planning for Deutsch NY. No doubt, Lindenbaum has a sweet position at the agency, but the title fails to suit him. He wants to be called Engagement Strategy Director. Given the planner's understanding of Marshall McLuhan's thinking on hot and cool media, Lindenbaum likely deserves said title change. In the 1960s, Philosopher Marshall McLuhan famously wrote about hot …
Dissatisfied Clients Claim Digital Strategists Not Getting It Done
Bryan Wiener is chairman of digital agency 360i and Expion, a social content marketing optimization platform. He believes business leaders are looking high and low for digital leadership. Writing for Ad Age, he points to a recent Forrester report surveyed 1,200+ global business executives. While 74% of global businesses have a digital strategy, only 33% believe it's the right strategy, and beyond that, only 21% – …
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Search Advertising Is Digital’s Big Dog
I don't always look at bar graphs, but when I do... I look at bar graphs from Marketing Pilgrim depicting digital ad spending, which is up 18 percent over last year’s first-half revenues of $17 billion, according to IAB. What story does this bar graph tell? One big story is how little brand advertising there is in the digital camp. Digital is dominated by search advertising. The rest of the digital ad …
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Understanding Online Behavior Is The Screw That Tightens SMM Strategies
What business goals can social media help your company achieve? Brand exposure and increased engagement are workable goals. But what about customer service? Is this opportunity woven into your social marketing strategy? Mike Proulx, senior vice president and director of social media at Hill Holliday, says, "Far beyond a clever tweet, people want great products and service, and they want to feel heard." I …
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Digital Disruption Adds Complexity To The Job of Keeping Things Simple
Are you a change agent? If you work in advertising today, there is no doubt. According to The Wall Street Journal, a recent Adobe survey found that 76% of marketers think marketing has changed more in the past two years than in the past 50. Needless to say, digital is the great disruptor. Clearly, there is much opportunity in this turbulent media atmosphere -- new agencies with new specialties are being born. …
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Whether Perpetrated By Bots or By Babies, Click Fraud Is A Crime
Digital advertising will account for 22.7% of all worldwide ad investments this year, or about $117.60 billion -- up 13% compared with 2012, according to estimates from eMarketer and Starcom MediaVest Group. I'm not certain this is a good thing. Unless, brands and their agency partners clearly know what they're doing with all that money. Post by AdPulp. I posted this new Adobe commercial from …
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BuzzFeed Is Making A Nourishing Meal From Its Giant Menu of Info Snacks
Jonah Peretti, Founder and CEO of BuzzFeed, kindly outlined his media company's plan for the coming year. He also opted to share the memo on LinkedIn, "so future BuzzFeed employees could read it too." His seventh main point in the plan concerns Advertising on BuzzFeed. Part of being a great business, is being a 'must buy' for advertisers who have many options. This means giving advertisers the full advantage …
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Free Advice, When Perfectly Implemented, Adds Up To Serious Cash
Give your expertise away for free on the World Wide Web, and if you are fully dedicated and incredibly talented the community will pay you back. This is commonly accepted wisdom on the Internets today. A formula, if you will. Of course this does not mean it's a good idea to offer free advice, just that a lot of people say it is. One person who can vouch for the approach is Sheela Murthy, an Indian immigrant and …
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