Seattle's Best Coffee, part of Starbucks Corporation, launched its first-ever integrated, multi-channel advertising campaign this week. Seattle-based Creature is the agency on the account. "While Seattle's Best Coffee has accomplished a lot over the past year through the brand reinvention, this is really the first significant effort to connect a mass audience to the mission that the brand has undertaken, and the …
OMG, The Baby Monkey Was Riding On The Baby Pig
Sony encourages you to "be there" with their Bloggie Touch in a new campaign from 180LA. Directed by Jake Szymanski and produced by Jasper Thomlinson and Michael Sagol of Caviar LA. …
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Only A Local Agent Can Do That?
Who is this tweedy Professor by the name of Nathaniel Burke? And where is this so-called University of Farmer's located? More importantly, do they play football there? By the way, what does any of this have to do with the Wongs? Is RPA pulling a Martin Agency here by running thinly-related campaigns for their big insurance client? …
Intel’s New Core i5 Processor Answers Your Need For Speed
"The Chase," directed by Smith & Foulkes, the award-winning directing team of Honda's "Grrr," and shot by Oliver Wood, the cinematographer behind the "Bourne Identity" trilogy, demonstrates the power of Intel's new Core i5 processor by featuring a female action hero who seamlessly runs through a multitude of computer program windows and sites, from Apple's iTunes to Facebook, YouTube and even Microsoft Office and the …
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No Agency Needed
According to Ad Age, Match.com has dropped 100 different commercials in its latest campaign, launched in May. And all those spots have been shot, produced and edited without a creative agency. The campaign features real Match users on real dates, filmed with reality-TV production company Picture Shack Entertainment. …
This Flab Busting Breakthrough Is So Bad It’s Almost Good
Tis' the season for list making. Like best and worst commercial of the year. My friend and former colleague, Sloane Kelley, finds the following commercial particularly annoying. How about you? What spots from 2010 really got under your skin? [via BFG Blog] UPDATE: Speaking of year-end lists, Steve Hall at Adrants is compiling some highly telling lists for his readers to consider, like Most Read Adrants Stories of …
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An Acura Is A Major Indulgence, But That Doesn’t Mean You Can’t Get A Great Price On One
Kia Dreams The Dream (That You Will Dream Of Driving An Optima)
David&Goliath wants you to dream about driving the all new 2011 Kia Optima, a midsized sedan that's designed to be nothing like one. …
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