I don't like this commercial. Talk to Chuck? No thanks. Chuck may be approachable, he may even be practical, but he's a dream destroyer. And someone please explain to me why these blowhard personas are hiding behind an animated filter. …
It’s Not A Bed, It’s A Multi-Platform Platform
Sealy and Leo Burnett want us to see a new Sealy bed as something more than a place to sleep. A supportive mattress set from Sealy is more than a bed, it's also a place to compose songs on guitar; a gaming station; a place to throw coats during a party, and more. All of which is true, but the spot fails to address the reason people buy a new bed--they need a better night's sleep. …
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Cubular
Philadelphia indie agency Red Tettemer + Partners is always up to something fun and interesting. I like that in an agency. A lot. The agency's new campaign for Philadelphia International Festival of the Arts (PIFA), taking place April 7-May 1, includes an enormous digital Cube art installation on the corner of Broad and Spruce in downtown Philly. Other campaign elements include wallscapes, bus wraps, pole …
Because We’re Hungry For Physical Comedy
Three ConAgra brands are opting for one of the oldest (and best) tricks in the book--physical comedy. Physical comedy tends to make people laugh, often because of how stupid it is. It's what you might call "good stupid." …
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Astronauts Are On Anroid 3.0
Propeller heads in the Apple camp will be lined up hundreds deep on Friday afternoon to get their digits on the new iPad2. But there are other choices, with no lines. Choices that astronauts make. Agency: mcgarry bowen Director: Believe Media's Rory Kelleher. …
Rodent Rock
This new work for Orkin from The Richards Group makes its point in a darkly comedic, but highly effective way. Although, I do question making rock stars out of the rodents, because that then paints Orkin as anti-rock. Okay, maybe Orkin's not anti-rock, but they are anti-rodent heavy metal. via: AdFreak …
Skinny Sneaks To Go With Your Skinny Jeans
In an effort to inspire a new generation of sneaker wearers, the 100-year-old US footwear brand - Keds - recently launched their "How Do You Do" campaign. As part of the new campaign, The Wade Brothers were asked to shot a huge range of still images as well as motion "bios" of local artists. …
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Conspire To Meet
iMeet is a simple new way to host meetings online. "For iMeet, seeing is believing," says Cory at Muhtayzik Hoffer, "so we’ve reconstructed some of the most important meetings in history, as they might have happened in an iMeet room." …