Fanta is one of the most important brands in the Coca-Cola stable, along with Sprite, Diet Coke and Coke. With more than $12 billion in retail sales, Fanta, is the second-largest sparkling beverage brand for the company outside of the U.S. surpassing 2 billion unit cases worldwide. To further grow the brand, Fanta is taking its "More Fanta, Less Serious" multicultural campaign to the global stage. The new campaign …
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