[via TV Spot Blog] …
Continue Reading about Dr. Pepper Used To Be Famous For This Kind Of Thing →
By David Burn
[via TV Spot Blog] …
Continue Reading about Dr. Pepper Used To Be Famous For This Kind Of Thing →
By David Burn
Red Tettemer in Philadelphia wanted to convey an "honest, down to earth" look and feel for their client Citadel. So Lewis and his "tube of truth" were born and with them, "an iconic yet flexible vehicle for Citadel to continually deliver on their promise of personalized banking." …
By David Burn
According to The New York Times, the new Kotex campaign from the New York office of JWT is ruffling some network feathers. Apparently, three different networks informed JWT it could not use the word "vagina" in the ads, which led the agency back to the editing booth. "It's very funny because the whole spot is about censorship," Merrie Harris, global business director at JWT said. "The whole category has been very …
By David Burn
Regarding the spot above, Greg Ketchum, Executive Creative Director, Ogilvy New York said, "We wanted to educate business leaders on the importance of data, provide some context for its proliferation, and suggest the enormous opportunities that lie within it." Learn more at IBM's Smarter Planet microsite. …
Continue Reading about IBM Wants To Help With Your Growing Mountain of Data →
By David Burn
Agency: RPA/Santa Monica …
Continue Reading about A Well Engineered Message At An Oportune Time →
By David Burn
Hertz's new "Journey On" campaign was developed by DDB around the idea that "the most important journey is yours." To bring the campaign to life, Hertz features singer/songwriter Amy Regan in one of the spots. Amy stars and performs her song "Carry On," which tells the story of her real life journey as an artist. The other spot features the music of Colin Hay, but Hay does not appear in the commercial. …
Continue Reading about Hertz Puts Pretty Young People And Voices In Their Cars →
By David Burn
Warren Buffet isn't shy about saying that he loves to spend money on Geico advertising, because it works. I don't know if the following "ad" is going to work very well, but Buffet does have a cameo in the spot (careful, you might not recognize him in the wig). [via BrandFreak] …
Continue Reading about The Oracle Of Omaha Likes Insurance Advertising That Rocks →
By David Burn
What do you think of these ads from Dallas-based MetroPCS? According to CNET some people say the ads are racist and they're offended by them. Which is weird, since the brand's tagline is "Wireless for All." "It is not our wish to offend anyone who sees our commercials. In fact, our business model is set up to allow for anyone, regardless of credit scores, income level, or ethnicity, to have the convenience of a …
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