From USA TODAY: Colgate on Tuesday became the second multinational corporation in a week to buy a small company with a social responsibility message. It bought 84% of Tom's of Maine, the all-natural personal care brand based in Kennebunk, Maine, for $100 million. Friday, French cosmetics giant L'Oreal bought London-based retailer The Body Shop, a personal care chain known for its avoidance of animal testing and its …
Ford’s Takes Credit For Helping To Create Black Middle Class
High Jive is exploring Black History Month ads, which he says are "a pain-in-the-ass to produce, given the politcally correct nature of it all." Here's one sample from 2005. The ad reads, in part: In 1913, One Ad Changed The Face Of America's Middle Class. Henry Ford recognized the value of a skilled workforce—regardless of race. And when Ford Motor Company became the first major corporation to pay African American …
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Dallas Secedes From Bible Belt
Brandweek: The Dallas Convention & Visitors Bureau wants to get the word out that the Texas city welcomes everyone unconditionally. The bureau's new Web site launched this week, glbtdallas.com, features content for gay, lesbian, bisexual and transgender travelers including GLBT TAG- (Travel Alternatives Group) Approved hotels—now standing at 16 properties—and other gay-friendly restaurants, art museums and cultural …
Sedgwick Rd Sticks It To Tobacco
Putting gross things--like a cockroach--in your mouth is disgusting. So why smoke? That's the gist of this new campaign for Washington's anti-smoking efforts, care of Seattle agency, Sedgwick Rd. [via Adrants] …
Show Us Your Tips
Ad Age reports that the city of New Orleans, for the first time ever, is seeking corporate sponsors for Mardi Gras. New Orleans has hired Los Angeles-based Media Buys to secure corporate sponsorship for Mardi Gras next month, the first time the city has sought to offset the expenses of the carnival with marketing. But whether marketers want to get involved with the annual celebration, while the city still recovers …
Good Google
USA TODAY: That many small businesses have grown tremendously thanks to Google's pay-per-click advertising is well known. The low cost of entry and the fact that advertisers only have to pay if an ad is clicked has brought hundreds of thousands to the new medium, with amazing success stories. Less well-known is that many non-profits are also benefiting from search advertising. They are attracting more donors, and …
Cloaked In Knowledge
Tolga Büyükdoganay, an Art Director who moved from Istanbul to Austria in order to work for FCB sent us some of his award winning work. The above print ad for Unicef is particularly poignant. The body copy (care of Patrik Partl) says, "More education for girls in Islamic countries." …
Peace
Lewis Lazare: "Peace" is the central message in two new public service spots being released this month from Romani Bros./Chicago for Rotary International. The campaign tagline, as it was in an earlier campaign spotlighting Rotary's efforts to eradicate polio, is "Humanity in Motion." The more arresting of the two new commercials is "Symbols," a well-edited montage of unusual peace symbol imagery. A second spot called …