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Fast Cars And A Big Football Game
"The Super Bowl used to be a football game, but advertisers are turning the upcoming gridiron event into a high-stakes social-media game," writes Bruce Horovitz of USA TODAY. The reporter then points out that Audi and Mercedes Benz are both introducing Promotional Social Media Marketing campaigns to support their TV efforts around the advertising event of the year. Social Media Marketing and Promotional Marketing are …
Kia Dreams The Dream (That You Will Dream Of Driving An Optima)
David&Goliath wants you to dream about driving the all new 2011 Kia Optima, a midsized sedan that's designed to be nothing like one. …
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You Need A Buick If You Want To re:discover The Soul Of A City
FremantleMedia, the producer of American Idol and some of the most successful shows in TV history, has launched of re:discover - The Soul of Your Favorite Cities, a new web series created for Buick and distributed by MSN. re:discover is a twelve-city travel experience providing an "insider's guide" to some of the most exciting cities in the United States. The series, which features local experts, shines a light on …
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Scion’s Got Game
To promote the 2011 Scion tC sports coupe the car brand and ATTIK kicked off their "Take On the Machine" campaign last August, targeting young, predominantly male drivers across the U.S. At the center of the campaign is an augmented reality game. "This project represents the direction ATTIK is now moving in," said interactive creative director Jacob Ford, "where broad cooperation across disciplines is our primary …
Yes, It Will Blend
Subaru and its ad agency, Carmichael Lynch, are Fighting Mediocrity. Are you? According to BrandFreak, "Subaru is on a bit of a roll. The Outback won Motor Trend's Sport Utility of the Year last year, among other kudos. And the automaker's chief marketing executive, Tim Mahoney, was honored in Brandweek's recent Marketer of the Year issue. It's from this zone of good fortune and hyperconfidence that the automaker …
This Volvo May Need A Spanking
Volvo equals safe. But fast new cars are more than safe, they're fun to drive--a fact Arnold Worldwide is leveraging to help launch the All-New Naughty Volvo S60. The campaign portrays the S60 as something unexpected from Volvo and is intended to broaden Volvo's appeal to driving enthusiasts, competing directly with the Mercedes C-Class, BMW 3 Series and Audi A4. Of course, the new Volvo is still safe. In fact, the …
Loyalty–The Dream Brand Managers Dream
Hyundai is an official sponsor of the 2010 FIFA World Cup. Here's one of the brand's new TV spots, from Korean-owned agency, Innocean, in support of the sponsorship. …
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