from NY Times: In the haphazard world of instant messaging and dashed-off e-mail messages, where "kk" isn't a typographical mistake but just the latest bit of Internet slang (it stands for kays, or O.K.), does anyone really care about style and grammar anymore? Google does. Taking the stance that unorthodox usage and punctuation and slang create a less straightforward searching experience, Google's AdWords division, …
Kraft Readily Complies With Do Gooders Requests
Just days after the Center for Science in the Public Interest called for a voluntary ban on non-nourishing food advertising, Kraft Foods has announced its readiness to comply. According to the Chicago Tribune, the nation's biggest food manufacturer, said it plans to curb its advertising of Oreo cookies, regular Kool-Aid and other popular snack foods to children under 12 as part of an effort to encourage better eating …
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Careful What You Say
from The New York Times: Against the backdrop of the Macworld Exposition in San Francisco this week, a series of legal actions filed by Apple Computer over the last month highlights the difficulties of defining who is a journalist in the age of the Web log. As part of a lawsuit filed by Apple in Santa Clara County Superior Court on Dec. 13, the company obtained a court order allowing it to issue subpoenas to …
Stars Adding “Brand Ambassador” To Already Weighty Resumes
According to Brandweek, New York-Swiss luxury watch brand TAG Heuer has named Uma Thurman, tennis champ Maria Sharapova and Nascar star Jeff Gordon "brand ambassadors" in the next evolution of the "What are you made of?" campaign. The three join Tiger Woods in representing the brand. In addition to being featured in print and outdoor ads, the ambassadors will participate in new product development and public …
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Free Hot Chocolate (But Don’t Call It That)
Hot chocolate lovers can stop in to their local Starbucks this Thursday from 4:00 to 5:00 pm for a free sample of Chantico drinking chocolate, the beverage chain's latest creation. According to Starbucks, the name …
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Lawyer Says, “Don’t Call Us Fat.”
Dear Brandweek, Your article, "Kellogg Wakes Up Eggo with New SKUs, Design," (Brandweek, Dec. 13), contains a factual mischaracterization of Pillsbury Waffle Sticks with Dippin' Cups. Pillsbury Dunkables Waffle Sticks with Syrup Cups, as our product is now called, do not contain 30% more fat than Eggo Original French Toaster Sticks. Eggo Original French Toaster Sticks have six grams of fat per 90-gram serving. …
Blue Bloods Want Their Plaid Back
from NY Times Magazine: In Elizabethan England, there were sumptuary laws to prevent members of the rabble from dressing above their station. This was never really effective, but to understand how truly futile it is these days for the upper classes to try keeping the masses in their sartorial place, you need to know what a chav is. ''Chav'' -- the champion buzzword of 2004 in Britain, according to one language maven …
Sam Adams May Change Name To Daniel Boone
from USA TODAY: The maker of Samuel Adams beer is planning a $7 million expansion of its Cincinnati brewery. Boston Brewing Co. said Thursday that the project will be completed by September and will allow the company to brew about two-thirds of its Samuel Adams beer in Cincinnati …
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