"For the first time in its history, advertising must earn its own audience to make an impact." -The Escape Pod In order to draw me to their website and interest me in their story, The Escape Pod did not send a lame press release. They FedExed a framed poster of this self-promo ad instead (on a national holiday, no less): The ad is running on page 55 in the March issue of Fast Company, which also came in the box …
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