GSD&M Idea City took some punches but it isn't going to take a knee. Adweek reports that the Austin-based agency has picked up duties on the $30 million L.L. Bean account. The agency was also re-hired on the U.S. Air Force account last month following a review. …
Running The Agency Numbers
According to Ad Age's annual U.S. Ad Agencies Ranked By Revenue report, 537 U.S. ad agencies reported income in excess of one million dollars last year. I must admit I've always enjoyed looking at this report. It's simple in structure, but it offers lots of things to ponder. "Are these real numbers?" is one thing I ponder. I also like to read all the names and wonder what type of firms lurk behind them. Initials …
Digital’s Digits Keeps Industry In The Black
According to Ad Age, revenue for U.S. agencies -- advertising, marketing services and media -- jumped 8.6% in 2007 despite a tepid ad market. And for that, you can thank digital. While it comes as no surprise that revenue at digital specialty agencies rocketed last year (up 26.8% in the U.S.), it's clear that digital services have become a way of life (or a way to avoid death) for agencies of all disciplines. In …
Continue Reading about Digital’s Digits Keeps Industry In The Black →
$12 Mil. And Six Years of Legal Fees Later…
I'm a creative. Accounting might as well be rocket science, because that's about how familiar I am with it. You'd never see me succeeding in an accounting degree program. Despite this personal inadequacy, I bring you this from Ad Age, a story on accounting practices gone wrong at McCann. Interpublic Group of Cos. and its global agency network McCann Erickson Worldwide today said it will pay $12 million to end a …
Continue Reading about $12 Mil. And Six Years of Legal Fees Later… →
The Ad Industry May Not Face A Recession After All
Here's a little contrarian piece on Portfolio.com (the web site of Conde Nast's Portfolio magazine): Sure, the U.S. could be in a recession. Consumer confidence is declining. Food and gas are so expensive it’s more cost-effective to stay home and diet. But the advertising business (of all things!) is actually benefiting from the painful spectacle of the traditional media landscape fragmenting into shards. The …
Continue Reading about The Ad Industry May Not Face A Recession After All →
Leo Burnett Is Buttoning Up
Blessed Are The Barbarians
The Barbarian Group launched a new self-promo site. It's good. Rick Webb, Co-Founder and COO, explains: Taking six months to make a website is pretty ridiculous, but we were doing several things during that time. building a whole publishing platform. This site has a full, rails-based custom, multi-level blogging platform. Each employee has a blog, and then posts are bubbled-up to the Barbarian Blog, and the most …
Which Niche Are You Servicing?
JWT Intelligence offers reports on a variety of topics important to marketers. Their latest trendletter, Nichification, not to be confused with Californication, is on sale now for $250. Here's a bit on the concept: Selling to the masses has been a cornerstone of capitalism since Sears sent out its first catalogue and Wannamaker opened his first department store. But the world today is a patchwork of societies that …