I know I already made one post about Wieden + Kennedy today, so I'll have to beg your forgiveness for this one. According to the agency's Wikipedia entry: In 2003, Wieden+Kennedy created W+K TokyoLab, a record label and creative workshop based out of the agency's Tokyo office. Since 2003, W+K TokyoLab has released CD/DVD titles that combine music, graphics, and film. TokyoLab's current roster features local hip-hop …
W+K’s Webula
Wieden + Kennedy launched a new agency website last Monday. Interestingly, the new site comes on the heels of Nike's claim that the agency is not web savvy enough to get the job done for them. Son Volt at W+K, Portland, 3/29/07 I haven't spent much time with the site, as I just found out about it this morning thanks to Adfreak. But one thing that hit me right away is the site's bloggregator, which imports blog …
Rare Method Comes To America
Rare Method, an Alberta-based interactive agency has its eyes (and hands) on the West. In the first move of a larger regional strategy, the firm acquired Blain Olsen White Gurr, Salt Lake City's 12-year-old high tech B2B shop (and the agency where I got my start). “This deal is an important step in our plan to increase our presence in the western United States through strategic acquisitions,” explains Rare Method …
Vermont’s Fuse Lit
On March 28th, we published a post called Look A New Fiefdom about Omnicom's foray into sports and entertainment marketing. I podered how Fuse Marketing of Burlington, VT--a top 20 sports marketing agency according to Sports Business Journal--would take the news, given Omnicom's new name for the unit is Fuse Sports & Entertainment Group. Here's the answer: they're preparing for a fierce battle. Bill Carter, a partner …
Bob Barrie’s Agency Gets Off The Ground With United
At the Chicago Sun-Times, Lewis Lazare doesn't usually have breaking news, but today he's got an exclusive story: United Airlines will stun the ad world today when it shifts its advertising account from Fallon/Minneapolis -- its home for a decade -- to a startup boutique agency, Barrie D'Rozario Murphy/Minneapolis. United now will become the new shop's flagship account. Per United Senior Vice President of Marketing …
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Publicis Wins Soup-To-Nuts On Oral-B
French holding company Publicis will handle all marketing for P&G's Oral-B line of dental care products--everything from advertising to package design and public relations. All said, it's a $65 million win over incumbent Omnicom. P&G calls this consolidation a "new way to work with agencies." According toBrandweek: "Implementing an agency model that moves us from many separate agencies to one team, one leader and one …
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Goodby Sprints To The Bank
What's it like to win an account that spends $1.2 billion a year on advertising? Mere mortals in the ad biz are ecstatic with a $10 million dollar win. Goodby's latest account score comes in at 120 times that, which is pretty amazing. Ad Age looks at some of the reasons for Goodby's success. "Goodby's sterling reputation and creative talents are second to none and together we will deliver a more integrated and …
Slate Takes On Crispin
Over at Slate, ad critic Seth Stevenson takes a look at Crispin's ads, and their effect as a whole: It's not personal. Every Crispin employee I've ever spoken with has been friendly and likable. And it has nothing to do with how effective or ineffective Cripin's ads are as sales tools. The jury's still out on that. No, my distaste is purely aesthetic. Crispin ads annoy me. And I'm not alone. Every time some new …