Can't say I can recall seeing a banner ad like this before. Partners+Simons in Boston is looking for a copywriter. And on some parts of Adweek.com, they've got a banner ad on the site just to advertise the one job opening. Wow. Back in 2002, they'd have had a million folks applying right away. What's going on in the job market in this industry these days? …
A Diverse Set Of Problems
Seems that nearly everything I've read lately has focused on the need to communicate one-on-one with consumers, engage them, have a conversation with them. Is that at all possible with mass marketing? Let’s try an experiment. I want you to form a mental image of “Joe Sixpack.” Advertising people talk about “Joe Sixpack” all the time. But what does he look like? Picture him in your mind. Look away from the screen …
West Wayne Shape Shifts
In a bold move, Atlanta- and Tampa-based ad agency West Wayne, (you know, the place where Luke Sullivan once worked) has left the making of mere adverts to a lesser class of communications professionals. No longer ad men and women, West Wayners are now "friendship experts." [via Everything's Better With Brentter] …
IPG Plays Matchmaker Again
According to Adweek, holding company IPG is combining two of its "regional" shops, hoping, as it has before, that the arranged marriage succeeds. In a deal quietly in the works for months, Dallas-based TM (formerly known as Temerlin McLain) will now absorb Seattle boutique Sedgwick Rd. "We've both been regional agencies for a long time," said Jim Walker, president and CCO of Sedgwick Rd. "What it takes [to succeed] …
DPC’s Concrete Jungle
Downtown Partners/Chicago has a minimalist, but well designed web presence. Having said that, I fail to grasp the significance of the darkness their imagery conveys other than polished concrete. I keep thinking Spiderman or some other superhero is going to swoop in, but that doesn't happen. Rather, a few pigeons make their way across the screen. What's your take? …
AgencyScoop Gives You…The Scoop On Agencies
While doing a Google search on a recruiter I used to know, I stumbled on to AgencyScoop. It's an interesting site, I'm just beginning to delve into it, but it seems to be a place where folks can comment on agencies, recruiters, jobs, etc. It was started by Jason Culbertson, who says: This site was created as a result of my own struggles trying to get a foot into the advertising industry. As I looked around I found …
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The All Knowing Kevin Lynch Strikes Again
I'd forgotten all about Hadrian's Wall recent merger with Toronto agency Zig, an MDC Company. Somehow, the very sharp minds at Zig knew this about me-that I'm sometimes forgetful. So they set up an eBay auction of old Hadrian's Wall gear to remind me. Do these people know how to "surprise and delight" or what? …
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Big Ideas In Bend
After I mentioned the StrawberryFrog ad that ran in Fortune magazine, I got a nice note from Peter Levitan of Ralston360 in Bend, Oregon. Peter mentioned that his agency too believes in promoting itself through ads, and he passed along a few examples that have run in Oregon markets. These ads use traditional print advertising to highlight the agency's non-traditional thinking. Click on them for a larger view. He …