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Advertising News and Know-How
The United States of America survived an attempted coup last Wednesday. The violent insurrection incited by Don Trump could have killed the Vice President, the Speaker of the House, and hundreds more. Instead, five people died, including a police officer who was beaten to death by the mob (there's video footage of this murder on Twitter, but I will not point to it). Naturally, the nation's corrupt-to-the-core …
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It's time for courage. Without it, we can't face the truth. It's also high time for redemption and a deep accounting of what's wrong in this nation. Yes, America is racist to the core and as sexist as they come. We have a freedom problem. It's freedom for some. If you have white skin and testicles, you get a pass. This struggle to become our better selves is not easy, and since 2016 the dark forces of authority …
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Facebook versus Apple. The battle of the tech titans is on. According to Facebook, "Apple announced product and policy changes that will impact data sharing across iOS. The policy and the limits it places on advertising will harm the growth of businesses and the free internet." Here's the interpretation of the above in a full-page print ad (that ran in The New York Times, The Wall Street Journal, and …
Continue Reading about In Fight to Diminish Apple, Facebook Runs Attack Ads, Creates New Microsite →
One of the biggest business headlines of 2020: Salesforce just purchased Slack, a work messaging app, for $27.7 billion. According to Seeking Alpha: "Tech companies have had a phenomenal year and Salesforce is no different. Its shares are up 100% since the lows experienced at the start of March. There are good reasons for this. The increasing digitization of business has contributed to the proliferation of data …
Lucky Post Helps Craft Launch Video Featuring Animation & Design To Inspire Change There's a new media project in town. New_Public, a media project seeks to build better digital public spaces. Edited by Vice Media and Wall Street Journal alum Marina Garcia-Vasquez, and backed by an editorial board of leaders in technology, media, and design, New_Public is a new hub for individuals imagining and building a more …
Continue Reading about Like Real Campfires, Digital Campfires Are Meant to Illuminate →
Recruitment advertising and content marketing are being called on to play an important role in solving the healthcare crisis. April Hansen, executive vice president at San Diego-based Aya Healthcare, said there are now 31,000 openings for travel nurses, more than twice the number being sought when the pandemic surged in the spring. "It is crazy," Hansen said. "It doesn't matter if you are rural or urban...if …
America is struggling through some rough and dark times. Millions of people are out of work, millions have COVID-19, and millions more are working more hours from home than they did at the office. Clearly, it is time to inject some 1960s idealism into the scene and the best way to do this is with song. Here, let some positive vibes and healing feelings come shining through... https://youtu.be/uvHINW3cxBs If …
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"Food insecurity" is a formal way of saying that people are hungry. And people are hungry all over this land of opportunity. Food banks, churches, and charitable organizations from coast to coast are addressing this epic American problem, which echoes through the decades. During the Great Depression, our citizens stood in bread and soup lines. Today, our citizens line up in their cars during the pre-dawn hours …
Continue Reading about TRISCUITS for ALL, ALL for TRISCUITS →
Gender discrimination is rampant throughout society. In sports, it's as painful as it is elsewhere, despite the fact the women discriminated against are elite athletes. Female athletes are banned from participating in official sports competitions because they have above-average natural testosterone levels. This has prematurely ended the career of dozens of athletes and threatens the journey of several world-class …
Continue Reading about Let Her Run—A Powerful New Campaign for Gender Justice →
Advertising can't fix our largest societal problems. It can open eyes, hearts, and minds, without which no progress gets made. The following posters for the Metropolitan Transit Authority of New York contain some of the best poster art I've seen this year. The work from Conquistadors in Brooklyn also ranks as some of the best advocacy work of the year. With 228K dead Americans and 8.9 million more infected …
Continue Reading about Welcome to New York, The State of Respect →
