The American flag has been through several iterations from the 18th century on. It will be altered again one day, possibly with the addition of two stars for the District of Columbia and Puerto Rico. What no one saw coming was the removal of 29 stars from the flag by the Human Rights Campaign—the nation’s largest lesbian, gay, bisexual, transgender, and queer (LGBTQ+) civil rights organization. The Human Rights …
Polluted Water for Canada’s First People Is An Effing Problem
It's been six years since the Truth & Reconciliation Commission in Canada issued call-to-action #19 which called upon the federal government to address inequities in health outcomes, including access to basic health needs like clean water. Since then the federal government has done... f*ck all. https://youtu.be/KW9e1b3uUGY Almost 70 Indigenous communities in Canada still have to boil their water before …
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Stanley Black & Decker To Help Train 3M Skilled Workers
Building healthy brands and companies that last requires long-term vision from the leadership team. As brand managers look to the future, some of the problems that will be waiting for them begin to reveal themselves. For instance, today there are 10 million manufacturing jobs around the world that remain unfulfilled due to a lack of skilled trade workers. The same is true for the construction industry where there …
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Ad Chatter: Joe Cole Talks About Clean Creatives and We Are Rosie
A new generation of ad pros is getting more vocal about what they’re willing (and not willing) to work on, and how to do their work. Joe Cole is at the intersection of both of those ideas. He’s the Creative Strategist for Clean Creatives and a Creative Recruiter for We Are Rosie. In this 35-minute Ad Chatter episode, I chat with Joe about whether fossil fuel advertising could become as verboten as tobacco …
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Carhartt Wants America’s Workers To Be “Fit For The Next Frontier”
In the United States today, our problems have problems. Did you know that the country faces an unprecedented skilled labor shortage – with more than 3.2 million skilled trade jobs sitting open as of August 2021? While the Biden administration is busy selling their "Build Back Better" vision for the future, Carhartt is rallying America’s workforce and inspiring people to claim these good jobs with its new "Fit For …
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Republic of Gilead? Or Republic of Texas? That Is the Question
Elected officials in Texas today are reckless, careless, anti-freedom offenders. They're also largely unchecked by the opposition party. Thankfully, corporations are able to use their power and money to provide a counterbalance of sorts. For instance, starting this week people with no training whatsoever can stroll around the Lone Star State armed, loaded, and ready to fire. But not when they're buying groceries at …
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SXSW 2022 Now In Danger of Being ‘Canceled’
The lizard brains who occupy power in the Texas legislature are denying basic rights and freedoms to American citizens. It's another key victory in their Culture War, which they've been fighting for how long now? Definitely since the 1960s. With the state legislature's latest move to restrict access to abortions after six weeks, people who care about human rights are understandably angry. Women are justifiably …
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Airbnb Steps Up To Help Afghan Refugees Find A Safe Place to Stay
Airbnb and Airbnb.org will provide temporary housing to 20,000 Afghan refugees worldwide. The company's CEO, Brian Chesky, announced the move yesterday on Twitter. The displacement and resettlement of Afghan refugees in the US and elsewhere is one of the biggest humanitarian crises of our time. We feel a responsibility to step up. — Brian Chesky (@bchesky) August 24, 2021 Last week, Airbnb.org also gave …
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Walgreens Is Doing Its Part—And Then Some—To Save Lives
Did you know that approximately 78 percent of the U.S. population lives within five miles of a Walgreens? The company operates approximately 9,021 drugstores with a presence in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. Walgreens interacts with approximately 8 million customers in its stores and online each day. This is a company with reach, and the brand is using its reach to …
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When You Join the British Army, A Soldier Is A Soldier
The British Army's new #ASoldierIsASoldier recruitment campaign makes it clear to women that they'll receive equal pay, equal treatment in the field, and the same chances to advance as men have. Addressing aging stereotypes head-on, the advert at the campaign's heart cuts to ridiculous concepts of female-adapted Army equipment such as “beach body rations” and a rifle with an “easy-pull trigger for smaller hands”, …
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Dear Highly Acclaimed Copywriter, Bre Fern Is Going To Outwork You
ShoutLA conducted an interview with Bre Fernandez, senior copywriter at BBDO NY and co-founder of BreakingAD—an Instagram account that helps introduce creative people to the ad agency business. During the interview, she opens up about her childhood and how it shaped who she is today: Can you open up a bit about your work and career? I’m a political refugee. My parents and I fled Cuba’s tyrannical chokehold …
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The Ad Business Has A Problem with Boys Clubs, a.k.a. Creep Rings
The ad business is a Boys Club of the highest order. Zoe Scaman, a strategist, recently reaffirmed this fact and set the Interwebs on fire with her front-line reporting of the abuse she endured while working in agencies not her own. Her narrative is both raw and ugly as can be. Painful though it is, I encourage you to click over and read it. I tell you these stories not to be sensationalist and not to seek out …
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