Tom Asacker is getting his Advertainment groove on. Have you seen the new Gap commercial starring Joss Stone? It's a sign of things to come, as marketers dump traditional advertising and appropriate popular culture to sell their wares. Here's how it works: The Gap pays Joss to record and star in a hot little number wearing Gap white jeans. The audience is exposed to it either through broadcast television or via the …
U2 Says No To $23,000,000 (To Maintain The Integrity Of A Favorite Song)
Greg Kot, Chicago Tribune music critic, spoke with Bono last week, at Bono's request. The rock icon wanted to clear the air about several issues he had with Kot's writing about his band. In the midst of the discussion, Bono said he's proud of U2's association with Apple, but points out that U2 turned down $23 million from another ad world suitor. Bono: We have turned down enormous sums of money to put our songs in a …
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What Up With Porn Creep
According to Wikipedia, "porn creep" is the process by which sexually explicit content infiltrates American pop culture. Many people blame (or credit) the abundance of sexual imagery and innuendo in movies, television and advertising on the increased accessibility and "cool factor" of pornography. American Apparel, which has many otherwise redeeming qualities as a company, has made use of porn creep. And west coast …
Mc D’s Cooks Up New Concept
from The Onion: Hungry shoppers at the Gurnee Mills outlet mall can now get a name-brand lunch at a bargain-basement price, thanks to the Monday opening of McDonald's first "Not Quite Perfect" outlet store, offering imperfect and irregular items from the fast-food giant's menu. "It's true that consistency is part of what makes McDonald's the leader in the fast-food industry, but so is good value," said Brian …
Grey Goose Does The Sun Dance
from Reuters: Robert Redford's Sundance Channel has partnered with Grey Goose Vodka to produce a six-part series called "Iconoclasts," which will start airing on the cable outlet beginning in November, Each episode will bring together two innovators from different fields, including film and television, architecture and design, fashion, food, music and sports. One will act as a guide into the world of the other to …
Taking The Majors Down A Notch
Erwin Penland of Greenville, SC created the following print ad for the Greenville Bombers, a class A affiliate of the Boston Red Sox. I wonder if the brass in Beantown got to see the ad before it ran. …
Everything Is Connected And Everything Matters
The Huckabees corporation is dedicated to bringing value to communities across the country and the world. While our low retail prices are one way that we accomplish this goal, it is our commitment to our shared values as Americans that is the guiding principle we rely on to guarantee success. Okay, I know I'm a little slow, but I finally watched I Heart Huckabees last night, thanks to our trusty Netflix account. …
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Waits Wants Cow’s Udder Removed From His Face
Tom Waits issued an entertaining, but serious, …
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