Randall Rothenberg is letting go of his Ad Age column in order to assume the helm of the Interactive Advertising Bureau. In his farewell piece, he delivers some delcious prose, the kind found in Where the Suckers Moon, his landmark book about Weiden + Kennedy's handling of the Subaru account. Although I was to the manor born, a child of marketers in a house guested frequently by creative revolutionaries, we baby …
Blogging Bridges
Shawn Waite's Shedwa Six--a six question interview series with ad geeks and bloggers--this week features Ariel Waldman from Shake Well Before Use. I find this exchange interesting: S: What impact, if any, do you think blogs serve in the ad community? AW: I find that blogs have really broken down the barriers between competing agencies over time. Rather than operating in isolated pods, we're sharing ideas and …
Death Of The Spec Book
Mike Byrne, chief creative officer at Anomaly on how to find fresh talent today: "I met with a guy last week who, when he was 18, got a DUI, drove into a ditch, ended up going to the Army instead of jail. Then he decided to design tattoos and did this documentary on this Christian rock band he followed around. He's never done an ad in his life, and I'm going to hire him. For me, that's the future. These self-made …
One Dumb Move And You’re Out
According to Drudge Report, a client's head has rolled in Cartoon Network land. Here's a slice of an internal email sent today by Jim Samples to his colleagues: I am sure you are aware of recent events in which a component of an Adult Swim marketing campaign made Turner Broadcasting the unintended focus of controversy in Boston and around the world. I deeply regret the negative publicity and expense caused to our …
Hal Curtis Stays Put In Portland
Ad Age is reporting that Chuck McBride's proposed splinter group will be less one creative superstar. Wieden & Kennedy creative director Hal Curtis, who heads creative for the agency's Coca-Cola account, will not be joining a planned startup involving his former creative partner, Chuck McBride. Executives familiar with the situation said Mr. Curtis was offered an increase in salary and more responsibility following …
The Definitive Julie Article–Not in Bentonville Magazine
...but rather in New York Magazine. I'll have to take time to digest this one. It's 6,000 words long, or so. …
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Julie Roehm Talks To BusinessWeek
This whole, uh, sordid affair, is a huge cautionary tale for anyone thinking of leaping into a new job. BusinessWeek has a good story detailing how things began--and ended for Roehm during her tenure at Wal-Mart. As fall approached, the deadline for the agency review was looming. On Oct. 15, Wal-Mart finally settled on one of Roehm's top picks, DraftFCB (IPG ). At the time, both Roehm and agency chief Howard Draft …
How To Make Ads (In One Easy To Understand Paragraph)
Author, educator and art director/brand strategist, Robin Landa, spoke with some of the industry's top creative directors and compiled their best advise in a downloadable document available from Amazon.com for $0.49. Here's a small slice: Robin Landa: “What’s your philosophy about advertising?” John Butler: “It has to be likeable. It has to inform and inspire. It has to have some emotional hook to it that makes …
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