USA Today is running a story about a firm hoping to capitalize on the growth of product placement. It's a somewhat pedestrian account, unitl you get to this part: Hamet Watt, CEO of NextMedium says his firm will keep deals confidential. "To feel organic, it can't be publicized that the brand paid for placement," he says. That's exactly what worries critics of this trend. "Undisclosed product placement is dishonest …
Continue Reading about You Know What This Scene Needs? A Diet Pepsi. →