Influx Insights ponders the nature of brand churn today. Is the rapidly increasing pace of information forcing us to cycle through brands and media faster? It's hard to say exactly, but there are a couple of research studies suggesting this might be the case. First media consumption. Lulu.com has done some great research into the shrinking lifecycle of best selling books. In the 1960s, fewer than three novels reached …
MyMartha In The Pipes
According to CNET News.com, Martha Stewart Living Omnimedia plans to start an online social network similar to MySpace.com, but aimed at adult women. The network would appeal to women aged 25 to 45, and allow members to share photographs, scrapbooks, recipes and similar projects with one another and home design experts, said the company's chief executive, Susan Lyne. "There is no place like MySpace, like Friendster, …
Created By No Man’s Hands
Lewis Lazare is lovin' the new pro-bono campaign from Y&R/Chicago (for good reason). Sad to say, we live in a world where just about everything is deemed disposable. It's all too easy to dump one thing and get something else, which usually means something more expensive and flashier. At least that's the way it goes in America. But in a blinding flash of creativity, Young & Rubicam/Chicago has come up with a …
Female Bloggers Have Advertising Options
There's a new blog ad network on the block, and it's testosterone free. The BlogHer Ad Network is a solution for women bloggers who want ads on their blogs. We are going to market with a limited number of (superb, brilliant, awe-inspiring) partner blogs, working with just a few of the women we've gotten to know through BlogHer's conferences and community. This is just the beginning; We plan to grow the number of …
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Preppy McBuckster’s Golf Outfit Annoys Ad Man
Copyranter is not to the manor born. Or so we might surmise from his take on this Polo Golf ad. Paging through the racist, misogynist, elitist, blubbery white businessman's Bible--Golf Digest--I happened upon this ad for Polo golfwear. Nice look, Chip. …
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What’s A Blog? Hey, We Need One Of Those.
Blogs blogs blogs. Blah blah blah. eMarketer.com reports that only 30% of Fortune 1000 executives know what a blog is. The piece also says only 20% have a process in place to monitor blog conversations about their company. I'm not sure these figures are going to surprise and elighten anyone. So, mainstream marketers are not up to speed yet. Okay. After more maverick brands pave the way, I'm sure the late adopters …
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Big Ideas For Small Screens
WGBH is sponsoring an interesting consumer generated media project: 6:55 is an open call for big ideas for small screens, including cell phones, PDAs, and television broadcast. Three projects will be selected and produced for the WGBH Lab. Each project will receive $2,500 in financial support, editorial support from WGBH and renowned media producers, and a place to screen your finished short. You also have the …
Seeing The World Cup Through A Brand Ambassador’s Eyes
I just adopted a real live German. Her name is Sabine Wolf-Reinfurt, and she's going to tell me all about the World Cup this summer. Thanks to Puma, you can get your own Adoptee. Of course, Visa did this during the Olympics. But they didn't offer real Germans for adoption. …
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