Ad Age looks at two agencies opening outposts in San Francisco—Olson and R/GA. image courtesy of Flickr user, http2007 Harold Sogard, vice chairman, Goodby Silverstein said, "I welcome R/GA to the center of true creativity." Olson CEO John Olson said, "We, for one, like it there. The people who share our beliefs are there and the talent vein is so rich." I hear that. …
Buy An Expensive Phone, Get Free Music
Nokia is morphing into a media business, according to The New York Times. Next year the handset maker will team with Universal Music Group, and other labels that opt in, to offer consumers free music. Under the agreement, Universal will let users download its entire catalog at no cost for 12 months, and keep the songs at the end of that time. Users will be able to download the songs to new Nokia phones or to their …
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America’s Talking About Stay At Home Servers
Creature, the Seattle agency that creates things and reinterprets advertsing, has come up with some quirky materials to support Microsoft's new Windows Home Servers. Their Stay at Home Servers campaign includes online films, a microsite, banners and a children’s book, Mommy, Why is there a Server in the House?. The campaign draws a parallel between the server and a father who chooses to stay at home, which is quick …
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Video Content Is King
MySpace announced the launch of MySpace Transmissions today, a new music program that lets recording artists create and distribute exclusive video content. The concept brings the online community behind the scenes and into the recording studio with their favorite artists. “Transmissions takes our existing music programming to the next level by creating a unique way to expose users to exclusive content while …
Jamba’s Jumpin’
According to The Wall Street Journal, Nestlé USA will start selling two types of Jamba Juice fruit drinks at grocery stores in eight Western U.S. states next year in a move that will advance Nestlé's push into ready-to-drink beverages. For Jamba Inc., operator of the Jamba Juice chain, the licensing deal will mark the juice brand's first foray beyond its retail stores. "We've always felt the Jamba Juice brand was …
Want to Write a Novel? Just Do it.
The Wall Street Journal is reporting that Nike founder and chairman Phil Knight has been attending English classes at Stanford. Knight graduated from Stanford Graduate School of Business in 1962 and has given over $100 million to the school since then. One of the tidbits in the article I found particularly interesting is the way he reads The Sun Also Rises. One of Mr. Knight's homework assignments suggested he had a …
Dr. Martens Shows A Little Leg
According to The New York Times, Dr. Martens are looking to rebound from a bad ad campaign and slumping sales. After Dr. Martens ran advertisements that depicted dead rock stars like Kurt Cobain of Nirvana and Joe Strummer of the Clash wearing its shoes in heaven, the musicians’ survivors (who had not granted permission) and fans were outraged. The outcry was so great that the British company that makes the shoes, …
Join The Tribe. Exchange Totems.
The New York Times explores the cultural and anthropologic modes found in online social networks. Michael Wesch, who teaches cultural anthropology at Kansas State University, spent two years living with a tribe in Papua New Guinea, studying how people forge social relationships in a purely oral culture. Now he applies the same ethnographic research methods to the rites and rituals of Facebook users. “In tribal …