Men's Vogue paid a visit to Miami, which is home to scorching hot Hispanic marketing agency, La Comunidad. It's the kind of office where flip-flop-wearing employees kiss on both cheeks when they arrive on Monday morning. It's the kind of office where business meetings are held by the pool and where the company chef lures staff with a family-style lunch. And there's a nearly perfect duplicate of it 4,000 miles away, …
domains.forprofit.com
LA Times sent a reporter to DomainFest, the annual get together of domain name speculators, brokers and developers. Two of the biggest practitioners, Oversee.net and Demand Media Inc., are based in the Los Angeles area and have collectively received more than $450 million in venture capital investment to fuel domain name buying sprees. The bidding paddles flew Tuesday and Wednesday in the hotel ballroom at …
BusinessWeek.com Steps Up
Media Shift's Mark Glaser spoke to BusinessWeek executive editor, John Byrne, about sweeping usability changes to the venerable magazine's website. In response to a question about upping participation from the user base, or community, Byrne says: We have had a very rigourous, very lively reader involvement on the site for a long time. In any given month, roughly 15,000 people participate in conversations on our site, …
Free Idea for Ted Turner
Have you had a chance to dine on bison at Ted's Montana Grill? I was in Omaha earlier this month, where I had the Kansas City Strip prepared medium. What an outstanding dish. I liked the bison steak so much, in fact, I want to buy some of Ted's National Bison Association-certified meats for preparation at home. And I'd like to send some bison steaks to friends and clients. Here's the free idea: An Omaha Steaks-like …
Did You Bring Your Moral Compass To Work Today?
In his latest blog post, Steffan Postaer examines some weighty issues (while promoting his fiction). In my novel, The Happy Soul Industry, God and the Devil engage one another in a modern fable about advertising, good and evil. Needless to say, the topic interests me deeply. Selling cigarettes, liquor and gambling has been called “dark marketing.” Well, what if everything we sell is shaded? When we build a brand are …
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Productivity Central
Ad Age named Boston's Hill Holliday, "Comeback Agency of the Year." Which led Agency Spy to dig up this year-old video celebrating HHCC's 38th anniversary. …
Better Fitting Western Wear
Kansas City Star takes a look at Lee Jeans, a firm that ended its 18-year relationship with Minneapolis-based Fallon. The account is now at Arnold in Boston. Lee is centered on a pull, not a push, strategy. In other words, the consumer dictates needs and Lee fulfills them. Lee president Joe Dzialo said the company has undertaken extensive research to understand its customer, research that includes large-scale …
Paris Calling
Maurice Lévy invited Google CEO, Eric Schmidt, to Paris so the two could discuss Publicis joining forces with the search juggernaut. According to International Herald Tribune, Schmidt said, "We all carry around the notion that advertising is a television ad or a print. But in fact, there are millions of ads distributed in very sophisticated ways. Maurice's message is, 'Eric, you're missing the opportunity in mobile. …