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The Avocado Agency
Adweek reports that Dentsu's Colby and Partners has added two avocado-promoting clients to its roster--the Hass Avocado Board and the Chilean Avocado Importers Association. The Santa Monica shop already has an eight-year relationship with the California Avocado Commission, an account it retains. It's right and good that Colby could leverage its experience on the thick-skinned fruit to add business without a review. …
Coors Launches Onionesque Site
At long last, Coors Brewing has found a way to make their key point-of-difference relevant to young male beer drinkers. Beer Drinkers Against the Mistreatment of Beer Mission Statement Imagine being packed by the hundreds, even thousands, into un-refrigerated or un-insulated trucks and rail cars for days on end. Standing in up to 100 degree heat. No windows, no air-conditioning. It sounds like a scene from a horror …
Making Simple Complex
I know agencies love to trumpet their proprietary processes until everyone in the room is blue in the face, but this slide from R/GA takes the cake. Learn more about R/GA's process over at Jack Cheng's place. …
Anomaly’s Time Is Free But Their Ideas Are Not
Piers Fawkes of PSFK and IF spoke to Carl Johnson of Anomaly recently. Here's a fraction of what was said. Q. You say Anomaly is not an ad agency - surely that's what all the agencies are saying these days. What sets you apart from the rest? A. Two big things: 1. A true multi disciplined team including design, technology, licensing, NPD, media as well as advertising all under one profit centre. This prevents …
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Schwab Chucks Charles For Chuck
According to New York Times, brokerage house, Charles Schwab, has introduced a new ad campaign from Euro RSCG Worldwide in New York, the Havas agency that was awarded the company's brand and retail advertising account in December. The campaign is directed at current and potential Schwab customers in a way meant to echo the informal yet focused approach of Mr. Schwab. "It's a bit of a risky move," said Marc E. Babej, …
Coming To A Screen Near You: High-Def Digital Cinema
Wired: What do high-definition video of seafloor volcanoes and avant-garde Japanese digital cinema have in common? They're both examples of the kinds of bandwidth-intensive information that can be streamed live from remote locations, over ultra-fast optical networks. And both were demonstrated this week at iGrid 2005. The week-long computing conference, which showcases research in high-performance, multi-gigabit …
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