Paid Content is breaking the story du jour. Jason Calacanis is selling his Weblogs, Inc. to AOL for up to $35 million US dollars. For Calacanis, this is his second company being sold in a space of about two years...his original company Rising Tide Studios was first sold to Wicks Business Information, which in itself was bought out by Dow Jones. The company's blogs have had an exponential trajectory, with sites like …
Sex Sells “Your Favorite Little Pelmeni”
Konstantin Dlutskiy writes about marketing and advertising in Russia. ‘Pelmeni’ are Russian ravioli-like pasta envelopes containing minced meat. Always with meat. Envelopes with mashed potatoes or fruits are called ‘vareniki’ and are more popular in Ukraine. The popularity of pelmeni in Russia is immense. It’s one of the most popular traditional fast food. You simply put frozen pelmeni into boiling water and in 5 …
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Buying A Toyota In Michigan A Dangerous Game
Car dealers... How many times have you been driven out of your mind by the lame stumblings of your car dealer? If you're like most Americans, too many times to count. Lansing State Journal: As a veteran car salesman, Mark Whipple has seen his share of buyer-seller disagreements. But never in his 20 years on the job has he witnessed what he saw Friday at Spartan Toyota. "It was an assault; it was a melee," Whipple …
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Tupperware Parties Explode
USA Today is running an article on direct selling. Amy Robinson, spokeswoman for the Direct Selling Association (DSA), says 74% of consumers have purchased something via direct selling. "If I bring it to you in your home, there's no real distraction, and I can get you to shop for an hour and a half. If you come in the store I'm lucky to get you to shop for 15 minutes," says Marshal Cohen, chief industry analyst at …
Broadband Puts You On Fast Track Or So Bell Says
Denton Scores European Distribution Deal
According to Micropersuasion, Nick Denton of Gawker Media--the English bloke who loves to poo poo the business of blogs--has struck a deal with VNU to distribute Gizmodo's content in Europe. Gizmodo's content will be translated from English into 6 additional languages, then augmented with local coverage for each market. Besides English, Gizmodo.com now will be available in French, German, Dutch, Spanish, and Italian …
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Copywriters Lack Stamp Of Approval
Zombie Boy at Beyond Madison Avenue has an interesting rant on the word "copywriter" and its decided lack of sex appeal. Sadly, for the average person outside the ad industry, the job title "Copywriter", brings to mind either some guy who sits at the end of a long production line of freshly published books with a black ink pad and a rubber stamp bearing one of those little encircled letter c ensignias or some sort of …
And They Won’t Be Driving Away In VWs
Adweek: Havas-owned Arnold will begin laying off staff tomorrow as it prepares to lose its largest account, Volkswagen of America, which last month said it would shift its estimated $400 million account to MDC Partners' Crispin Porter + Bogusky. Sources said the agency would trim between 50 and 80 employees from its Boston headquarters, or 10-15 percent of the staff at that location. VW accounted for about 10 …
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