Brandweek: Coors Brewing has tapped Hershey's Andrew England to be chief marketing officer of the Molson Coors Brewing unit, effective Feb. 13, according to the company. England applied his cross-category skills into identifying opportunities in the cookie, cracker and candy segments, which led to launches of Hershey's Cookies, Snack Barz and other products. "Andy brings to this position 20 years of extraordinary …
See Time Blog
Andrew Sullivan's Daily Dish has moved to Time. In the summer of 2000, Sullivan became one of the first mainstream journalists to experiment with blogging, and soon developed a large online readership with andrewsullivan.com's Daily Dish. According to the Site Meter stats he makes available, 53,500 unique visitors a day make their way to his site, which is not simply "his" any longer. …
Purist Rejects Modern-Day Soap Operas
A new 30-minute piece of branded entertainment produced by the True Agency/New York for BET, titled "In Black," is intended to forge a strong bond between African-American consumers and Infiniti. Some commentarians don't buy it. In fact, Lewis Lazare of the Sun Times is trippin'. That's not entertainment It's a trend that's with us now, but one that, frankly, chills us to the bone because of what it may …
Continue Reading about Purist Rejects Modern-Day Soap Operas →
Micro Browsing The Crunchy Nugs
The hippies are gettin' it done with mobile data. Andy at Gadiel: Just go to your cellphone's web browser and type into the location bar: M.jambase.com The M is for Mmmmm... mobile.jambase.com works too It will take you to a quick form which asks for your Zip Code and then prints out an easy to read list of concerts within 50 miles of your location for tonight. I'm a little unclear on that last bit about printing. …
Why Splurge On The Super Bowl When You Can Own The Day After?
Handmade Spam Is Still Spam
This week two notable communications organizations have used our comments as a dumping place for their handmade Spam. How thoughtful of them. Today's "perp" left nothing but a URL in our comments. Earlier in the week a staffer at a Midwestern agency used our comments to blatantly promote a project near and dear to him. In both cases the unwanted comments were deposited in threads that had nothing whatsoever to do …
Peroni Me
WXIA News 11: Free beer while shopping -- it’s a new idea brewing in Atlanta. While shoppers age 21-and-over browse $150 jeans at the stylish Bill Hallman Boutique in Virginia Highland, they can sip on a beer imported from Italy. The lure might sound like exactly what’s expected from an upscale, designer clothing store. The wealth of foot traffic already flowing through the Virginia Highland neighborhood is …
How To Be A Good Marketer In Ten Easy Steps
Drop out of Business School today. Tara Hunt of Horse Pig Cow can save you two years, and free you from your mounting debt. 1. A good marketer is a Community Advocate 2. A good marketer knows today's brands aren't built in boardrooms or ad agencies or brainstorming sessions 3. A good marketer plans a little, but changes alot 4. A good marketer doesn't only respond to community needs today, but also knows what needs …
Continue Reading about How To Be A Good Marketer In Ten Easy Steps →