From USA TODAY:
Soft-drink brand 7Up this week announced that its original 7Up is now “100% natural” — following a reformulation to eliminate an artificial preservative.
“Everything that remains in the can is from a natural source,” says Kelli Freeman, marketing vice president. The label does not apply to the diet and other varieties.
TV ads beginning May 8 will show 7Up cans as fruits or vegetables, being picked or pulled from the ground.