Los Angeles Times is one of my favorite newspapers. They take their Business section seriously, and I appreciate that. For instance, on weekends they run a series called How I Made It, which profiles a local business leader. This weekend the spotlight is on Michael Sheldon, CEO of Deutsch LA. About The Donny, he says, "Donny put me on a different stage. He gave me skills that helped propel my career. I've …
Citizens for a Better Tomorrow, Tomorrow Is The Real Deal
Stephen Colbert is a culture jammer. By day he lampoons conservative talk show hosts by pretending to be one, by night he runs a Super PAC, spending real, not funny, money in the Republican race for U.S. President. According to The New York Times, Colbert applied for status as a Super PAC with the Federal Elections Commission and was approved in June. “This is 100 percent legal and at least 10 percent ethical,” he …
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Wanting To Be Like Apple Is Wishful Thinking, Unless You Have A Workable Strategy In Place
Virginia Postrel recently talked to Richard P. Rumelt, author of Good Strategy/Bad Strategy and a professor at UCLA’s Anderson School of Management, about GM's desire to be more like Apple, a sentiment that's hardly unique among managers of the world's big consumer brands. According to the good professor, Apple's magic isn't magic at all, rather Apple is a showcase for perfectly conceived and executed business …
Note To Self And A Reminder To Copywriters Everywhere: Dust Off That Unfinished Manuscript
Nate Hopper at The Awl has put together a nice piece on authors who were once copywriters. "We keep you clean in Muscatine," was one of F. Scott Fitzgerald's better lines for a steam cleaner in Iowa. Salman Rushdie wrote, "Look into the Mirror tomorrow—you'll like what you see," for The Daily Mirror. Dorothy Sayers wrote "Come on Colman's, light my fire"and helped to create the Mustard Club—one of the …
Using Kegs As Canvases, What Will Pacifico Think Of Next?
Thanks to the inventive minds at Seattle-based Creature, Pacifico is always up to something. To help promote the brand's new On Tap availability, the agency cooked up an art project/travel series called "Adventures On Tap". "We had no itinerary and one purpose, to hand deliver the very first kegs of Pacifico." Damn, that's a nice line, and as someone with beer experience, I also appreciate the reach this …
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Honey, What’s The Number For Rosetta Stone?
IBISWorld, an independent publisher of U.S. industry research, estimates that overall Hispanic buying power will total $1.1 trillion in 2011, or about 9.5% of the US total. Which begs the question, is 10 percent of your revenue coming from this demographic? If no, what, if anything, are you doing to change that? For more than two decades, Hispanic buying power growth has outstripped that of the general …
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Creepy King Nowhere Near BK’s Guacpper
According to Los Angeles Times, on Monday Burger King will roll out its new guacamole-filled California Whopper nationwide. And the accompanying advertisements from McGarry Bowen will feature lush images of avocados, tomatoes, lettuce and beef. What? No King? No King. "There seems to be no place for a plasticized sovereign derided by many customers as creepy instead of edgy," reasons the Times. …
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Your Facebook Page Needs You (To Up Your Investment)
As you may realize, Ad Age acquires much of its content from industry professionals who want to share their expertise and be credited for their contributions/achievements. Sometimes this results in some pretty thin pieces, other times it works out perfectly, as is the case with this new article about Facebook marketing from Michael Scissons, president-CEO of Syncapse. Scissons piece is loaded with suggestions for …
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