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Continue Reading about Adweek Looks At The Super Bowl Advertising Opportunity →
By David Burn
By David Burn
The Substance Abuse and Mental Health Services Administration in collaboration with the Ad Council today expanded efforts to continue to provide information, support and resources to individuals and families affected by the Deepwater Horizon oil spill. "While the immediate crisis is over, many Gulf Coast residents continue to need support as they work to rebuild their lives after the Deepwater Horizon oil spill. It …
Continue Reading about The Ducks Have Been Washed In Dawn, But PTSD Doesn’t Clean Up As Neatly →
Folliowing up on the news of a lawsuit from the other day, a little crisis PR at Taco Bell has them taking out full-page ads in major papers and a video response on their site. Salon.com has more: The lawsuit, filed by the Alabama law firm Beasley, Allen, Crow, Methvin, Portis & Miles, doesn't specify what percentage of the mixture is meat. But the firm's attorney Dee Miles said the firm had the product tested and …
Continue Reading about Taco Bell Gets Saucy In Lawsuit Response Ad →
By David Burn
Having a ski resort as an account is almost always a good thing. In my first agency job in Salt Lake City we had Sundance Resort as a client, which allowed us to not only make some nice ads, but also to benefit from the discounts Sundance extended agency staff. So, I know how Colle+McVoy staffers on the Mammoth Mountain account must feel. In a word: stoked. This year, more than ever, Mammoth is living up to its …
Continue Reading about Minnesotans Shred The Cali Pow Pow — It’s All In A Day’s Work →
By David Burn
According to Ad Age, Chinese officials are embracing capitalism at alarming rates. If you need evidence for this, here it is: China's postal service has issued a stamp featuring Bartle Bogle Hegarty's managing director in Shanghai, Christine Ng. Ng, of course, is in the business of selling things. Not that writers, inventors and statesmen are that different--we all have something to sell when you get right down to …
By David Burn
"POM Wonderful Presents: The Greatest Movie Ever Sold" is Morgan Spurlock's new movie. Despite the clunky title, it's likely going to be another winner at the box office, which is why Sony Pictures snapped up the distribution rights at Sundance. The "Super Size Me" director convinced 15 companies to pay $1.5 million to fund his latest documentary film that examines corporate marketing, product placement and brand …
Continue Reading about Spurlock To Brands: Pay Me And I’ll Poke You →
By David Burn
A class action lawsuit filed Friday in federal court in California by the Montgomery law firm Beasley, Allen, Crow, Methvin, Portis & Miles claims Taco Bell's meat mixture lacks real meat. The lawsuit filed on behalf of Taco Bell customer and California resident Amanda Obney does not seek monetary damages, but asks the court to order Taco Bell to be honest in its advertising. Taco Bell President Greg Creed said that …
Continue Reading about How Do You Make A Taco Supreme With Binders And Fillers? →
By David Burn
The Wall Street Journal's Digits blog reports that Ongo, a news-aggregation service backed by the New York Times Co., Washington Post Co. and Gannett Co. went live on Tuesday morning. But will consumers pay to have otherwise free news neatly packaged in a single place? Ongo charges $6.99 per month for access to the New York Times, USA Today, Washington Post, Associated Press and Financial Times. Subscribers get one …
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