Goodby has fun with the Rock. [via Beyond Madison Avenue] And Extended Stay Hotels goes porn creepy. Okay, that one wasn't funny. I hope you're not too scarred. [via Adfreak] …
God Looks For An Agency to Fix Her Brand
Steffan Postaer's new novel, The Happy Soul Industry, is available to the reading public today. Postaer took a moment to answer a few questions about the book. Q. What inspired the writing of this book (other than your career of choice)? A. The concept. I think I was looking for an idea big enough to support 50,000 words. In some ways it was a lot like judging creative campaigns at work. Which idea is best? Then …
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