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Coins In The McArcade
This Ad Age piece on retail fusion is a quick look at where fast food environments are headed. McDonald's franchisees John and Karen O'Keefe watched sales flatline for most of the year at their store in Chicago's suburban Woodfield Mall while other restaurants in the fast-food chain's system pulled in gains of 2% or better. But after the couple installed a digital video-and-music system in their store, sales shot up …
02138 > 90210
The New York Times looks at a magazine named after a prestigious area code, which is mildly interesting, I suppose. But what really jumps out at me is Harvard's defensive stance against unsanctioned brand dilution. Harvard University spends somewhere between $500,000 and $1 million every year to protect its brand name — to keep other institutions from billing themselves as, say, the Harvard of Dog Training Schools or …