Adweek: Users receiving RSS feeds are much more likely to click on feed advertising than regular Web ads, according to a new study. Pheedo, a San Francisco company that helps publishers put ads in their Really Simple Syndication feeds, found that RSS ads received a 3.2 percent to 8 percent click-through rate during a study of traffic during the fall. Banner ads typically receive a click rate of less than 1 …
A Bold Move Whose Time Has Come
Budweiser does not get everything right. They've run countless lowest-common-denominator commercials, of late. They've engaged Miller in a battle they have no business taking part in (only challenger brands stand to gain from such activities). But this latest piece of news from Media Daily News reveals that someone in St. Louis "gets it." In a move that's sure to cause a stir at ABC, as well as the other major …
Ponying Up To The Art House
USA TODAY: Critics must be thrilled that the splashiest Oscar nominations Tuesday went to high-minded yet low-budget and mostly R-rated films. But those who follow the money gave mixed reviews to the Academy of Motion Picture Arts and Sciences' best-picture finalists: Brokeback Mountain; Capote; Crash; Good Night, and Good Luck; and Munich. The films, targeted to relatively narrow audiences, might not attract lots …
Drive Away From The Storm
USA TODAY: Car-rental giant Hertz has changed its contracts to make customers responsible for damage from acts of nature. It told its best customers last month that they'll be responsible for auto damage from natural causes such as windstorms, hurricanes and tornadoes. In the past, it was the rental firm's responsibility. Avis and Budget are moving in the same direction. The general principle has always been that …
Show ‘Em The Money
USA TODAY: Blogs. 99-cent music downloads. Podcasts. Phoning home via the Internet. Online social networking. It's the golden age of the Internet. But you wouldn't know it if you've just been watching Internet stocks. Outside of Google and a few other choice names, it's hard to find an Internet company that gets investors' juices flowing — let alone gets them to pull out their wallets. From a technological …
Yuck!
Lewis Lazare: In the increasingly suffocating world of corporate sponsorship, it's been a dangerous and dirty little secret for sometime now: Just about anything can be had for a few lousy dollars. On Wednesday, that truism was reaffirmed in a heart-rending way in what may well be the most repellent sponsorship deal so far in marketing history. Desperate for funds to prop up a sagging horse racing industry, …
Yo Piers, Take A Chill
Piers Fawkes got his panties all up in a wad last night. Check this out: What the heck? Steve Hall and gang spend Wednesday posting about a "new advertising" opportunity: advertising on eggs. Woo hoo, let's write that into the media plan shall we? Or maybe not. I really belive that the 'Ads On Eggs' articles that have run on AdPulp, MIT, AdRants reflect the misservice that the ad blogs are providing the advertising …
Rushkoff On Roberts
Marc Babej asked Douglass Rushkoff about Saatchi & Saatchi CEO, Kevin Roberts, a.k.a. "Mr. Lovemarks." Rushkoff interviewed Roberts for his PBS/Frontline documentary "The Persuaders," so it was a question, he was prepared to handle. Kevin seems like a smart and sweet guy to me, for sure. I’ve got no problem with him. I just think his company - what’s left of the ad agency that used to be Saatchi and Saatchi - really …