Lewis Lazare: Leave it to Hadrian's Wall, one of Chicago's brightest boutique agencies, to show the rest of this city's buttoned- down and straightlaced shops how to have a little fun with the highly anticipated Chicago Bears/Carolina Panthers showdown on Sunday. Hadrian's Wall/Chicago partner Kevin Lynch happens to be a rabid Bears fan, and he also just happened to know that David Oakley, co-creative director at …
I Don’t Care What Reseachers Say, Music Is Not A Commodity
I'm guessing 15-year old podcasting phenom, Zoe, wasn't part of the following academic study. Breitbart: Internet downloading and MP3 players are creating a generation of people who do not seriously appreciate songs or musical performances, British researchers said. "The accessibility of music has meant that it is taken for granted and does not require a deep emotional commitment once associated with music …
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Zero Blog Misfires
Coca-Cola has launched a new product blog and it's not going over too well. Here's some of what resistance fighters, The Zero Movement Sucks, have to say: In co-opting the trademarks of the counter-culture--blogs, street art and a passionate cause--to promote an artifically sweetened cocktail of chemicals and flavourings, Coca Cola is demeaning it's audience. We don't want an ad agency forming our life philosophy. We …
Your Job Doesn’t Suck As Hard As It Could
MediaBuyerPlanner’s profile of “ad agency” Spot Runner reads like a horror movie script in which the horrifying monster is a dead-broke, cheap-ass client. A new, internet-based ad agency, Spot Runner, is positioning itself as a company that offers commercial production, media planning, and ad time for as little as $500. Unlike conventional ad agencies that "simply aren't equipped to serve local customers," said Nick …
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Spear To The Heart
Josh Spear, the Boulder-based maven of cool, has walked away from his deal with Charles and Marie, the so-called "Quintessential Lifestyle Navigator." Dear Friends and Family, Six months ago, I was contacted by two men who had an interesting idea to create a website. They wanted access to my readers, my voice and experience as a successful blogger. They asked me to participate in a speculative venture. I could never …
“The Conversation” Will Change You
Hugh MacLeod on the reality of corporate blog adoption, or non-adoption, as the case may be: For all the "Blaze New Trails" rheotoric the corporate PR machine likes to feed the media, most corporate types don't like rocking the boat. And good blogs rock boats- they can't help it. Only the brave, and those who seek thrills want their boats rocked. I've had the opportunity to pitch marketing blogs to some big time …
Hallett Hard At Work
The Orlando Sentinel profiled blog consultant, Josh Hallett, on Monday. "Corporations think it's all kids talking about braces and dating, or the far right and left screaming at each other, because that's where much of the media coverage is," said Hallett, 33, whose consulting firm, Hyku, is based in Winter Haven. "The truth is, there are a lot of doctors, lawyers and scientists talking about trends, along with …
I Want To Work At Trader Joe’s
HUB senior editor, Peter F. Eder, takes a look at The Trader Joe's Adventure: Turning a Unique Approach to Business into a Retail and Cultural Phenomenon, a new book by Len Lewis. Len Lewis, a former editor-in-chief of Progressive Grocer, offers a treasure trove of carefully crafted and well-written insights and observations in his new book. Lewis, who suggests that Trader Joe’s mantra is “Do unto others as others …