Associated Press: VeriSign Inc., a supplier of Internet security products, said Friday it has acquired Weblogs.com, an Internet site that automatically notifies subscribers each time a blog or Web site is updated. Mountain View, Calif.-based VeriSign said it paid $2.3 million in cash to purchase Berkeley-based Weblogs.com, which was started by Web log pioneer Dave Winer. VeriSign said it will continue to operate …
Caption It #2
Image courtesy of Room 116. …
The Word “Blog” Endures A Terrible Beating
The New York Times picked up the Weblogs, Inc. story today from Bloomberg News. The piece is so poorly written, I can hardly believe it appears in the Gray Lady. The America Online unit of Time Warner agreed yesterday to buy Weblogs, the owner of 85 Web sites that serve as hosts to the popular online diaries called blogs. The closely held Weblogs publishes about 1,000 blogs a week on topics including technology, …
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Polly Want A Chupa Chup?
According to this site, brand evangelism does not stop at the human race. For yet another twist, see this iconic cowboy enjoying his sucker. …
Monsterous Viral Unleashed In Golden
Monster Outreach is a new viral from Coors Light. The brewer purports to want to help monsters, since they are only in demand one day of the year--October 31st. This clever ruse to support the Halloween selling period is good to see from a marketer who really hasn't embraced the web up to now. Only one small problem. Capitol One is already doing this idea in a big way on TV, with their efforts to help the rampaging …
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RSS Not Doing That Many Pull Ups
Steve Rubel shares Yahoo's data on RSS penetration. • Awareness of RSS is quite low among Internet users. 12% of users are aware of RSS, and 4% have knowingly used RSS. • 27% of Internet users consume RSS syndicated content on personalized start pages (e.g., My Yahoo!, My MSN) without knowing that RSS is the enabling technology. • 28% of Internet users are aware of podcasting, but only 2% currently subscribe to …
Coke Really Does Want To Reinvent Its Advertising
Coke asked for ideas. Now they're about to get some. According to Adweek, Portland-based independent, Wieden + Kennedy has picked up duties on the soft drink giant's flagship brand. Billings are rumored to be in the neighborhood of $200 million. Pio Schunker, vice president of advertising for the Atlanta-based soft drink giant, made the decision to move the flagship brand. W+K already handles Coke's PowerAde brand, …
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Rum Raises
Lewis Lazare: While breweries are scrambling to come up with a national marketing strategy to elevate beer's image among a customer base that increasingly has turned to other drink options, a number of major liquor and spirits brands are positioning themselves as classy alternatives to beer. Add Brown-Forman's Appleton Estate Jamaica Rum to that group. This month the brand is launching a print campaign with the …