from Business Week: Anyone in a company or department can post material on these wikis, and anyone else, subject to approval by the creator, can edit or add to them. They've become a cheaper, more flexible collaboration alternative to both overtaxed e-mail and complex groupware such as IBM's Lotus Notes. Essentially, Ross Mayfield's Socialtext wiki software allows everybody in a group or even a whole company to …
Living More Fully Through Art
It's good to be reminded now and again that the designer working on your annual report is actually an artist. This painting is new work from Jill Rizzo, an award-winning graphic designer at David Day + Associates. …
Prepare To Be Scobleized
Microsoft's cheif blog evangelist chimes in: Are you afraid to blog? Corporate Fear. Fear of being different. Fear of telling your boss your ideas. Fear of speaking up in meetings. Fear of going up to someone you don't know and introducing yourself. Fear of doing something that might destroy your career. Fear of weblogging. It's time we get over our fears. I meet a lot of people around the industry. Almost everytime …
“Look Before You Leap,” Says Jupiter Analyst.
Michael Gartenberg of Jupiter Research offers a cool-eyed assessment of some possible pitfalls for corporate blogs and also for individuals who talk about work on their personal blogs. …
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Can’t Touch This
Word-of-mouth has always been the ultimate approach. Now, there's an industry group dedicated to promoting its use. A core goal of WOMMA is to help grow the acceptance and legitimacy of word-of-mouth as part of the broader marketing mix. …
I’ll Take My Identity Back Now
from Adweek: Goodby, Silverstein & Partners has rehired copywriter John Matejczyk, who spent the last 15 months heading up the Citibank "Identity theft" campaign at Fallon. Goodby partner and creative director Steve Simpson called Matejcyzk an "amazing talent." While there could be a dozens good reasons for this, I'm guessing he needed a new pair of Sorel's, and when confronted with that North County necessity, …
The Biology of Brand Preference
It's official. Coke takes over parts of the brain Pepsi can't reach. According to UK Independent's Science Editor, the mind-altering power of advertising has been demonstrated in a remarkable study of the way in which brand recognition affects the workings of the human brain. A well-known label is so influential, say researchers, that it can alter consumers' perception of the product's taste. The experiment, a …
The Poetry Of Paid Content
Marketers of the art form known as poetry have resorted to the retail art of gumball machines, in order to capture market share for well placed meaning in words. Gots to give it up to 'em. This is a great distribution method. A quarter for your thoughts. Hey, let's invent one for the ad biz. Who wants to partner with us on this? …