The Intelligence Project of the Southern Poverty Law Center, a leading civil rights organization is seeking an experienced writer with proven research, investigative, analytical and editing skills. This individual will produce major articles focusing on extremism, terrorism and hate groups for the Center …
Free PDF Me
I like a book site where the first chapter, or first few chapters, are available to download as a PDF. Books are small investments. The free PDF is a prospectus. …
Meet The King Of Self-Promotion
"This century will be won on intuition, emotion and networking. Who gets straight A+s in all these fundamental skills? Women." -Kevin Roberts, CEO Worldwide, Saatchi & Saatchi and author of Lovemarks While it's not a blog, Kevin Roberts does keep a personal web site where he warehouses his speeches, press clippings, links and the like. …
Social Network Marketing Made Possible By Live Audience Technology (Or We’re Gonna Get People To Talk To Each Other For Your Benefit)
from ClickZ News A new take on the social networking phenomenon hopes to create online communities around specific brands. Outburst, a new marketing unit from digital media and tech firm POPstick, aims to leverage consumers' natural affinity for brands and allow marketers to communicate with those fans. Agency veteran Steve Dworin has signed on as president of the business unit. Dworin was formerly vice chairman of …
Keep Your Ideas To Yourself Please, Says McDonald’s.
I understand our overly litigous society prevents a corporation like McDonald's from accepting unsolicited ideas. I also understand how 20th century this policy is. Larry Light, my man, the copy below is a big red STOP SIGN on the McD's web site--a site that needs to be scrapped and rebuilt on a better, more open, communications foundation. Unsolicited Ideas Thank you for your interest to share an idea for a product …
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Dems Could Learn From Uncrustables
A reader in San Francisco pointed us to this post from Whisper Blog: One of the branding lessons that can be taken from the 2004 U.S. Presidential election is that in the States, voters are consumers and candidates are brands. And just like consumers of Uncrustables, Budweiser or Volkswagen, they make emotional, not logical decisions. The best way to get the consumer to make you their choice is with a singular …
Firefox Fuels Brand Evangelists
The words, "I'm just browsing," have no place in the battle for desktop supremacy. For sure, Rob Davis is doing more than just browsing. Mr. Davis is young geek with big ideas. His latest is SpreadFirefox.com, a site where he not only spreads the word, he collects money to run an ad for Firefox in the New York Times. Correction, he collects a lot of money from a lot of people to run an ad for a firm he does not work …
Citizen’s Media Growing By 20,000 Sites A Day
Modern Marketing says, there is a new player in the media business. It is staffed by millions of people all round the world, creates mountains of varied content, is highly trusted by its readership, is growing exponentially and has a zero overhead. It's called Citizen's Media or Consumer Generated Media and is the result of cheap, accessible digital publishing tools being available to a mass market for the first …
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