"As the election campaign unfolded, operators of some of the internet …
Continue Reading about Another Dinosaur Dismisses Blogs (And Misses The Point) →
By David Burn
"As the election campaign unfolded, operators of some of the internet …
Continue Reading about Another Dinosaur Dismisses Blogs (And Misses The Point) →
By David Burn
James W. Walter, an eccentric millionaire from Santa Barbara, Calif., who over the years has financed programs promoting voter registration in low-income neighborhoods and prison reform, has recently taken a growing interest in the investigation of the Sept. 11 attacks. In fact, Walter is so interested he opened his wallet to the tune of $3 million in order to finance a national ad campaign pressing for the reopening …
Continue Reading about Conspiracy Theory Informs Ad Campaign →
By David Burn
Seth Godin--blogger, marketing guru and author of several famous books--had another in a long line of great ideas last summer. With the help of some smart and motivated interns, Change This was born. Change This publishes manifestos that call for positive social, cultural or economic change. Today my manifesto, New Tactics | New Tools: Marketers Embrace the New Democracy of the Web is now available on the Change This …
By David Burn
"I read blogs, I think about blogs, I shake my head in wonderment at the bloggers' seeming indefatigability. But, more to the point, I shake my head in disappointment at how, in taking advantage of the Web's freedom to post a perspective, many of them fail even to aspire to the pursuit of perspicacity. That is, they publish because they hear 'something' from 'someone' who is 'reliable.' Sorry, not good enough." -Owen …
Continue Reading about Trib Exec Uses Big Words To Minimize Blogs →
By David Burn
Five months after David Lubars departed Minnesota for Manahttan, Paul Silburn has been hired to head Fallon's creative department, reports AdAge. Silburn is well-known for his work on brands including John Smith beer, Adidas and Lockets throat lozenges. In 2000, while at Publicis' Leo Burnett, London, he was the art director and copywriter for a John West canned salmon ad in which a fisherman fights a grizzly bear …
Continue Reading about Fallon Crosses Ocean For New Leader →
By David Burn
"Oh, you ask, what's a blog?" -Catharine P. Taylor writing today in Adweek Is advertising a home to cutting edge creative people busy developing new and better ways to reach an audience? Or is advertising the province of self-important yes men (and yes women) focused on little more than preserving their place in the world? Given that the industry's trade journal of choice felt the need to publish an ABCs of blogging …
By David Burn
On Saturday, AdPulp received a tip from Asa Bailey, a Brit excited by his firm's hijacking of domain name, ogilvymather.co.uk. I fail to see the significance, for O+M uses ogilvy dot com for their worldwide web presence. This morning, I see Marketing Wonk has picked up the non-story. So what is a modern marketer to do? Buy up every possible domain name that might relate to their brand? What a waste of time. …
By David Burn
Cingular Wireless has merged with AT&T Wireless. New TV spots from BBDO New York--and their newly hired creative chief from Fallon, David Lubars--are now running. One spot features "The Weight" by The Band. I understand why Cadillac uses Led Zepellin. The people looking to buy once listened to the world's first heavy metal band. And they can imagine themselves doing so still, especially while stuck in traffic on the …
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