On Saturday, AdPulp received a tip from Asa Bailey, a Brit excited by his firm's hijacking of domain name, ogilvymather.co.uk. I fail to see the significance, for O+M uses ogilvy dot com for their worldwide web presence. This morning, I see Marketing Wonk has picked up the non-story. So what is a modern marketer to do? Buy up every possible domain name that might relate to their brand? What a waste of time. …
Take A Load Off Fanny
Cingular Wireless has merged with AT&T Wireless. New TV spots from BBDO New York--and their newly hired creative chief from Fallon, David Lubars--are now running. One spot features "The Weight" by The Band. I understand why Cadillac uses Led Zepellin. The people looking to buy once listened to the world's first heavy metal band. And they can imagine themselves doing so still, especially while stuck in traffic on the …
Grey Scandal Puts Color In Cheeks
Adweek published a near book-length article today about corruption at Grey Global Group's New York office. The centerpiece of the article reveals how the print production department was lavished with expensive gifts by vendors, particularly Color Wheel, a print shop. It goes on to describe a viscous billing cycle, where the vendor has to cover their gift costs by inflating the price of their services, which are then …
Metamucil Has Fun With Red Sox Win
Bog Cargill of Yellowfin Direct Marketing in Boston points out on his blog, A Fine Kettle of Fish, the number of brands jumping on the winner's wagon. He rates Metamucil's entry the best of the lot. CONGRATULATIONS BOSTON ON YOUR WORLD CHAMPIONSHIP. LET'S HOPE IT BECOMES A REGULAR THING! …
Bob Bly On Shaky Ground With Bloggers
Copywriter and author, Bob Bly, wrote a piece for DM News about how blogs are little more than vanity publishing with no real future for brands. Bloggers are, of course, hacking this man's argument to bits. See: The Copywriter Who Didn't Get It Steve Hall's rant or Rick Bluner's critique. …
Continue Reading about Bob Bly On Shaky Ground With Bloggers →
Outrage Against Giant Uncaring Corporations Hard To Maintain
The owner of Best Buy Sux is tiring. The same cannot be said of the corporation under attack. "I am still debating what to do with the site... I may be interested in just having someone else maintain it for me. …
Continue Reading about Outrage Against Giant Uncaring Corporations Hard To Maintain →
It’s The Information Economy Stupid
"The single biggest explanation for fragile brands is the swelling strength of the consumer. We've seen a pronounced jump in the amount of information available about goods and services. It's not just bellwethers like Consumers Union and J.D. Power, established authorities that unquestionably shape people's buying decisions, but also the crush of magazines, Web sites, and message boards scrutinizing products." -James …
Continue Reading about It’s The Information Economy Stupid →
Pontiac’s Viral & Buzz Tactics Help Make G6 Top Of Mind
from AdAge: In a new version of product placement, the WE Women's Entertainment network will open each weekly segment of this month's Cinematherapy show in the front seat a Pontiac G6 sedan. The car model was recently the subject of massive media coverage after Oprah Winfrey gave a free G6 to each member of the audience of her season-opening show in September. Mary Kubitskey, advertising manager at Pontiac, said that …
Continue Reading about Pontiac’s Viral & Buzz Tactics Help Make G6 Top Of Mind →