Marketing Vox provides a handy summary of eMarketer’s predictions for 2006. Check this space on 1/01/07 for results.
(1) Online advertising will constitute 5.4 percent of all U.S. advertising spending in 2006, surpassing the 5 percent mark for the first time, and reach 7.5 percent by 2009.
(2) Retail e-commerce will grow even more, from $87 billion in 2005 to $105 billion in 2006, a 21 percent increase.
(3) Broadband use will continue to expand, from the current 105 million users in the U.S. to over 124 million in 2006.
(4) Online video will thrive, and U.S. online video adspend will increase 71 percent in 2006, reaching $385 million.
(5) The market for video on phones will come alive, with the number of U.S. consumers who have watched TV programming on their mobile phones doubling.
(6) Search engine portals will further extend their reach, delivering ad-supported web applications, enhancing their local search capabilities, and driving up the number of U.S. search users 5 percent, to 146 million.
(7) IP telephony will become mainstream, with the number of voice over IP (VoIP) access lines growing from an estimated 10 million in 2005 to about 14.5 million in 2006.
