TEQUILA\ was launched in Paris in 1986 by Jean-Marie Dru, President & CEO, TBWA\ Worldwide, and has since become one of the world's fastest growing marketing networks with 48 agencies in 34 countries. An Omnicom Group company and partnered with TBWA\ Worldwide, today TEQUILA\'s major clients include adidas, HP, Nissan, and Sony PlayStation. According to Adweek, Jeremy Pagden is Tequila's new President and CEO. …
Highbrow Audience Becomes Target
New York Times: For the first time in the 80-year history of The New Yorker magazine, a single advertiser will sponsor an entire issue. The Aug. 22 issue of The New Yorker, due out Monday, will carry 17 or 18 advertising pages, all brought to you by the Target discount store chain owned by the Target Corporation. The Target ads will even supplant the mini-ads from mail-order marketers that typically fill small spaces …
Bloggers Bitch
ClickZ: Hostilities flared this week between the two best-known blog networks after comScore released a blog readership study that was co-sponsored by Six Apart and blog network Gawker Media. Media buyers have been clambering for just the sort of demographic profiling it offers, and blog publishers should benefit overall from its discovery that the blog audience is both richer and younger than the overall Internet …
Not Your Grandfather’s Financial Rag
Forbes Magazine and its competitors can't simply sell to old white men in suits. Not if they want to grow revenue, that is. Yet, I question whether an ad that would be at home in Skateboarding is the way to go. The ad from Merkley and Partners reads: No salary earning, old underpants wearing, billionaire on paper CEO. It's a new game. Forbes.com …
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The D.I.Y. Coffeetable Book
Derek Powazek is stoked about Flickr's new printed photo books, a product still in incubatory stages. My first thought was, "Man, everyone's gonna want one of these." (Of their photos, I mean. Not mine. Besides you, mom. You might want one of mine.) …
Trickle Down Slow Down
USA Today claims "Oil has yet to hit problematic height" in a headline today. "At some point, high oil prices have to matter," says David Briggs, head of global equity trading at Federated Investors. "When Joe Six Pack has to start paying $50 to fill up his tank, you have to think they will stop buying Frappuccinos and bottled water." It cost me $44 to fill my tank before work this morning. It would have been $48 if …
The $8.5 Million Dollar Curry
Market Watch: A pair of top venture-capital firms are putting their money where Adam Curry's mouth is. The former MTV VJ has secured $8.85 million in backing for his venture, PodShow Inc. "There is little that gets Valley girls and boys as hot and bothered as when an Internet company gets funded by both Sequoia Capital and Kleiner Perkins Caufield & Byers," Private Equity Week reported Thursday. Previous investments …
Blogs Trump Chat Rooms As Advertising Vehicle
Ad Age ponders the wisdom of advertising on consumer-controlled spaces. Blogs require caution, but are much more predictable than chat rooms. "The blogs we would encourage people to advertise on have a small number of authors, one, two or three tops. In chat rooms, anyone can post," said Scott Rafer, CEO of Feedster, a blog and RSS search engine and ad network, who is building technology to monitor and filter blogs. …
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