According to Ad Age, Holiday Inn Express and its digital agency, Digitas, are embarking on season two of “The Smart Show”, a branded entertainment offering.
The 40 new episodes of “The Smart Show” will appear twice a week on blip.tv, and will air through October. 76% of the first season’s viewers indicated they would be more likely to stay at a Holiday Inn Express based on the show.
Digitas is also launching a new branded-content unit, The Third Act, which is currently in active conversations with clients looking to go beyond the sponsorship model for web-based video content.
