The Atlantic is spending $1.5 million to advertise its highbrow offering. Apparently, one of the media buys is the local bakery.
The ads for The Atlantic in unexpected locales like bodegas are meant to reach media buyers where they eat, buy takeout food and shop. Those are “places where people’s brains are most at rest,” said Michael Fanuele, managing director for strategy at the magazine’s creative agency, Euro RSCG Worldwide in New York.
[via The New York Times]
