Mailing lists are not sexy, but they can be highly effective tools for reaching one’s core audience.
Take this simple email newsletter from Trumpet in New Orleans that comes to my inbox once a month:
It’s a nice newsletter, but there has to be something on the other side of my click for it to work.
In Trumpet’s case there is. From a content perspective they have the ideal website and the best example I’ve seen from an agency to date.