The New York Times is looking at the rise of "off-air reporters" armed with video cams on the campaign trail. Originally hired to cut expenses — their cost is a fraction of a full television crew’s — these reporters, also called “embeds,” have produced a staggering amount of content, especially video. And in this election cycle, for the first time, they are able to edit and transmit video on the fly. As a result, the …
A Simple Idea, Well Executed
[Courtesy of Sarah Lane] [UPDATE] Looks like there's a lot of this stuff going on. …
No Fancy Coffee For Ford Truck Drivers
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Ford Has A Sense of Humor
Classic
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Welcome to the Viral Superbowl
Someone on the brand team at Dr. Pepper is spending a lot of time on YouTube. And why not? There are learnings to be gleaned and talent to be mined there. Take singer-songwriter and distinctive vocalist, Tay Zonday. He's already an internet hitmaker, so Dr. Pepper wisely hitched a ride on his wagon, asking him to remake his "Chocolate Rain" vid (which has been viewed more than 11 million times on YouTube) into …
Video Content Is King
MySpace announced the launch of MySpace Transmissions today, a new music program that lets recording artists create and distribute exclusive video content. The concept brings the online community behind the scenes and into the recording studio with their favorite artists. “Transmissions takes our existing music programming to the next level by creating a unique way to expose users to exclusive content while …
Advertainment At Every Click
Chris Albrecht at NewTeeVee calls the above episode of Roommates a bad commercial. We’ve talked before about what role product placement should play in web video, and how web video is turning into a shill game. But this makes the massive product placement in Kate Modern look like PBS. I’m no hippie. I get and appreciate commerce. Independent producers want to make web shows, but have no money. Brands have lots of …