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Build It And They Will Log On
Google's business model is totally dependent on widely available interweb access; therefore, it's not surprising that the search giant would undertake efforts to create free municipal Wi-Fi networks. USA Today has more: Google on Wednesday plans to offer free, high-speed Internet access to everyone in its Silicon Valley home town — a hospitable gesture that the online search leader hopes to see spread to other parts …
No You Di’int!
Google lawyers crack down on the lexicography website Word Spy for defining "google" as a verb. Here's Word Spy's definition: google (GOO.gul) v. To search for information on the Web, particularly by using the Google search engine; to search the Web for information related to a new or potential girlfriend or boyfriend. —Googling pp. Here's the story, as reported by the BBC. Paul McFedries, who runs the lexicography …
When Brand Evangelists Turn Scary
According to Marion Chronicle Tribune, close to a dozen masked men entered a Taco Bell in Jonesboro, Indiana toting six 40-gallon trash bags filled with individual packets of taco sauce - about 25,000 in all, police guess. "I've heard a lot of people accumulate sauce packets in their glove compartments. We know people keep things, and it's a pretty common phenomenon, but to have that many, I've never heard of that," …
Geriatric1927 Lays His Story Down
Viral videos distributed through YouTube are all the rage, but until the recent emergence of You Tube user, Geriatric1927, the idea that senior citizens would successfully run with this ball was not well, nor widely, understood. …
Trust Is A Big Brand Builder
After AOL's fumbling of privacy-rich search data, an act for which they're taking a pounding, customer-centric Google is looking good in this USA Today article on the topic: Google CEO Eric Schmidt has a message for Google users: Your searches are safe. "Our No. 1 priority with our users is trust," Schmidt told some 2,000 attendees at the Search Engine Strategies conference. Safa Rashtchy, an analyst at equity firm …
Spam And Phishing Are Not Your Problem (Even Though They Are)
Grant McCracken, a man with a Ph.D. in anthropology who has taught at Harvard Business School, examines the way Microsoft and eBay avoid treating problems like spam and phishing that daily impact their customers and their brands. For some reason, Microsoft thought that spam was my problem. How cavalier. Apparently, the author and vendor of my email program was quite happy to expose me to daily difficulty. Maybe …
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The Old Embedded Google Search Box Trick
USA Today reports on a lucrative deal between online titans. Google reached a deal Monday with the owner of MySpace.com to share at least $900 million in advertising revenues and become the exclusive search provider for the popular social-networking site. Under the multiyear deal, News Corp.'s Fox Interactive Media unit will add Google search boxes to MySpace and other sites, likely by the end of the year, and Google …
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