Stuart Elliott, Jonah Hughes, Teressa Iezzi and the gang are all obligated to write X number of words about Super Bowl commercials leading up to, and following, today's big game. Elliott says advertisers have a "tricky task before them. They must figure out the right way to speak to consumers worried about the wretched economy while at the same time not ignore the long-standing appeal of Super Bowl Sunday as a night …
Americans Are Crying Fowl In Nationwide Wings Shortage
Breaking news...Chicken wings are in short supply. As you can see from the above video footage, Kraft Foods--the conglomerate based in suburban Chicago--admits, at least in part, responsibility for the shortage. David Ervin, Brand Director, Kraft Salad Dressing, says, "Authorities have informed us that samples of our best tasting Ranch ever have been leaked to the public. We understand that when it's combined with …
Continue Reading about Americans Are Crying Fowl In Nationwide Wings Shortage →
43, Hut Hut!
The New York Times commissioned designers from around the nation to make alternate Super Bowl 43 logos (because they could!). The selection above is from Draplin Design Co. in Portland, Oregon. [via BFG Blog] …
Bud Embeds Links In Super Bowl Spots
Three mil. is a hefty toll for a 30 second spot this Sunday. Naturally, brands want to get the most bang for their buck. In 2009, that means digital. Digital extends the spot via promotions or partnerships, archives the spot and in many cases builds anticipation for the spot. According to The Wall Street Journal, Labatt Breweries of Canada, a unit of Anheuser-Busch InBev that also handles Canadian advertising for …
Continue Reading about Bud Embeds Links In Super Bowl Spots →
Denny’s Serves Up Super Bowl Appetizer
The version of the commercial that will air on Sunday is part of the next evolution of Denny's "Real Breakfast" campaign that takes a shot at competitor's "candy breakfasts." BTW, Denny's serves 12,500,000 very real Grand Slam breakfasts every year. The meal was introduced in 1977. …
Continue Reading about Denny’s Serves Up Super Bowl Appetizer →
Maybe You Should Get A Dog
Pedigree wants you to adopt a dog and feed it Pedigree brand dog food. The pet food provider will express this desire during Super Bowl XLIII. Developed by ad agency TBWA\Chiat\Day Los Angeles and directed by Traktor, the 30-second spot will air during the first quarter of Super Bowl XLIII. The airing of the spot ties into The Pedigree Adoption Drive, an annual fundraising and awareness campaign the brand created …
The Old “So Bad It’s Good” Trick Never Fails For GoDaddy
It's an ad blog's scared duty to bring news of GoDaddy's annual Super Bowl spots. So here we are upholding our end of the bargain. Find more videos like this on AdGabber The domain name registrar's Super Bowl campaigns have been a self-generated mockery from the beginning. One that slyly manages to put the GoDaddy name on the tips of tongues. …
Continue Reading about The Old “So Bad It’s Good” Trick Never Fails For GoDaddy →
Using Cash To Find Quality
One of the reasons people enter consumer generated content contests is for the recognition. Now, thanks to a new Super Bowl promotion, would be directors can enter for the money. According to The Wall Street Journal, PepsiCo is offering $1 million to anyone who can create a Super Bowl commercial for its Doritos tortilla chip brand that trumps all other ads in viewer rankings during the annual gridiron …