Care of Hugh MacLeod …
Continue Reading about You Don’t Seem To Understand The Nuances Of Our Brand Voice →
By David Burn
Care of Hugh MacLeod …
Continue Reading about You Don’t Seem To Understand The Nuances Of Our Brand Voice →
By David Burn
New York Times reports that some curmudgeons did not appreciate the Bud Light Super Bowl spot, where a guy is depicted spending quality time with his beer. Critics said that the commercial sent a dangerous message that it was fun to drink on rooftops and that the ad violated the beer industry's advertising and marketing standards, which stipulate that ads "should not portray beer drinking before or during activities, …
Continue Reading about DANGER: Rooftop Drinking Sweeps The Nation →
By David Burn
Many of my literary heroes are failed copywriters. Hemingway and Fitzgerald, in particular. Recently, I Iearned that Jim Harrison, author of Dalva, Legends of the Fall, and several other important books, also gave it a go. Jim Harrison in his memoir, Off to the Side: After a long day and evening designing a sample ad campaign for BBDO I had narrowly missed by a single other candidate getting a good position as a …
By David Burn
From Charleston Post & Courier: A state senator says the University of South Carolina needs to rethink its Fighting Gamecock mascot if the Legislature passes tougher penalties on cockfighting. If the bill passes, "how can we as lawmakers and other leaders of this state justify a major institution in our state running ads and logos on billboards with a fighting gamecock with spurs on the feet?" asked Sen. Darrell …
By David Burn
You know something's big when the satire commences. From Sean Bonner: Since the internets were invented we've all been trying to figure out what they can be best used for, how that can improved our lives, and how we can monetize the fuck out of that. Who ever could have guessed that I'd be the one to figure it out? Well, it's been a long three days since this was conceived in the back channel at etech, but the …
By David Burn
From Austin 360: The Thermals, a rambunctious rock band from Portland, Ore., were en route between gigs last year when they got a phone call from their label, Sub Pop. Hummer wanted to pay them $50,000 for the right to use their song "It's Trivia" in a commercial. "We thought about it for about 15 seconds, maybe," lead singer Hutch Harris said. They said no. Washington D.C.'s Trans Am were offered $180,000 by Hummer …
By David Burn
In a comment seeming to stary from their party line, Consumerist says: Normally we’re not into anti-consumer agitprop but this one butters the biscuit. You can't see it in the photo, but this stencil is directly adjacent to a brand-spankin'-new, soon-to-open Starbux. Click over to Consumerist for more photos. …
Continue Reading about The Corporate Coffee Backlash: Coming To Your Town Soon →
By David Burn
In a case of extreme customer empowerment, Paul English really "started something" last fall when he published a directory of unlisted 1-800 customer service numbers on his blog. According to The New York Times, following more than one million visitors to his blog in January alone plus appearances on MSNBC, NPR and the BBC, "Mr. English has transformed his righteous indignation into a full-blown crusade." He started …
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